I disagree. That definitely was the goal, started by Eisner. I don't believe that is the goal, now.
The assumption is: The guest will come to Disney, anyway, and pay for whatever they ask, anyway, and pay more.
Originally, what you're talking about was the Magical Express. Get them to property. They don't rent a car. They use Disney transportation to get around. They spend on Disney property.
I think that's shifted to: They're going to spend on Disney property, anyway - why provide extras.
Also, there's a definite shift with Bob's view which is: Why is it free? If people are using it then we can sell it. If we can't sell it and make a profit, cut it (Magical Express) If they could have sold the ME AND made a profit, they would have. Apparently their research said they couldn't so they cut it.
I really believe it's just a matter of time before transportation has a fee. They could use fuel prices as the impetus. "Due due unusually high fuel prices, we will be charging a nominal fee to ride Disney Transportation around the Most Magical Place on Earth!"... and when fuel prices drop, they'll just leave the fee. Or they could just implement it.
Bob doesn't look at it as, "Because of A, you get B, and thus C - which is what we want!" He sees it more simply as, "Why are we giving A away when we could sell it?"
Look at the crowds. He's right.