New MARVEL attractions to Disney Parks

[lebeau]

And those who watched the second credits scene surely know as it is tagged Disney just before the scene.

Most people have no idea what studios released which pictures. The vast majority of people do not follow this stuff at all.

A long, long time ago I used to work for Sony. I got a complaint letter in the mail one day about something that happened at one of the Sony Theaters (back when they were called that) and they ended the letter saying they would escalate their issue all the way to Mr. Sony if they had to.

This is the level of knowledge the regular joe has about movie studios. Don't over-estimate them.

 

[danlb_2000]

I believe you are correct, from what I've heard.

The contract, which is all we really have to go on, says..

"This Marvel-themed complex would be designed in coordination with Marvel, and all major elements and themes would be subject to Marvel’s reasonable approval"

I am waiting to see how long the "Avengers ride is coming to Islands of Adventure in 2014" rumor takes to hit other sites.

 

[GLaDOS]

"This Marvel-themed complex would be designed in coordination with Marvel, and all major elements and themes would be subject to Marvel’s reasonable approval"

I realize this isn't a real rumor, but the "reasonable approval" tells me Universal could expand away as long as they portrayed the characters correctly. Disney/Marvel wouldn't have a reasonable reason to deny it.

 

[Ignohippo]

A timely article from Jim Hill on the subject (apologies if already posted):

http://jimhillmedia.com/editor_in_c...ing-in-any-of-the-disney-theme-parks-yet.aspx

Good read. I hadn't seen that this morning.

I still think it's absolutely ridiculous Disney would promote attractions at another park within their own resort. I understand the want to promote the movie, but this, IMO,does more to hurt the parks than it does to promote the movie.

I think it'd be hilarious if people staying at WDW end up canceling a day at a Disney park in order to go see the Avengers characters at Universal. I can only imagine how many parents are being bombarded with "I want to see the Avengers!" demands from their kids once they see the monorail.

Even worse, how many families will now choose to go to UNI the next time they come to Orlando? Disney is doing nothing but giving Uni Orlando free advertising.

 

[lebeau]

Another old tale. I got a letter from a guy who desperately wanted me to put him in touch with Spielberg. The guy had a brilliant idea for the next Jurassic Park. (Lost World had just come out if I remember correctly.) All he had to do was get his idea to Spielberg and they could reap in the millions.

Did I mention I worked for Sony and not Universal?

 

[wm49rs]

Good read. I hadn't seen that this morning.

I still think it's absolutely ridiculous Disney would promote attractions at another park within their own resort. I understand the want to promote the movie, but this, IMO,does more to hurt the parks than it does to promote the movie.

I think it'd be hilarious if people staying at WDW end up canceling a day at a Disney park in order to go see the Avengers characters at Universal. I can only imagine how many parents are being bombarded with "I want to see the Avengers!" demands from their kids once they see the monorail.

Even worse, how many families will now choose to go to UNI the next time they come to Orlando? Disney is doing nothing but giving Uni Orlando free advertising.

Well, as long as Disney is willing to take checks from Universal, the status quo will remain. I think they'll be happy letting Universal spend the time, money and effort to put a ride or two in place, all the while taking their money, along with the money from Marvel movies, merchandising, etc....

Not to mention the possibility of placing Marvel in DL (regardless of what Jim says, I have to imagine with WWoHP opening at Universal Hollywood, the desire to get match that with Marvel is pretty high right now), and the other overseas parks, especially Shanghai. Plus, if Avatar is still on the agenda for WDW, then Disney will have a franchise on each coast, and Disney will still be collecting money from Universal. It's not a bad long-term plan, IMO.....

 

[Californian Elitist]

Another old tale. I got a letter from a guy who desperately wanted me to put him in touch with Spielberg. The guy had a brilliant idea for the next Jurassic Park. (Lost World had just come out if I remember correctly.) All he had to do was get his idea to Spielberg and they could reap in the millions.

Did I mention I worked for Sony and not Universal?

:lol::ROFLOL::lol::ROFLOL:

HILARIOUS!!!!!!! I'm guessing you worked at the studios, out here in Culver City, CA? Or were you stationed somewhere else?

 

[Captain Chaos]

The contract, which is all we really have to go on, says..

"This Marvel-themed complex would be designed in coordination with Marvel, and all major elements and themes would be subject to Marvel’s reasonable approval"

I am waiting to see how long the "Avengers ride is coming to Islands of Adventure in 2014" rumor takes to hit other sites.

I realize this isn't a real rumor, but the "reasonable approval" tells me Universal could expand away as long as they portrayed the characters correctly. Disney/Marvel wouldn't have a reasonable reason to deny it.

Imagine the court costs if Disney did deny???

 

[Ignohippo]

The contract, which is all we really have to go on, says..

"This Marvel-themed complex would be designed in coordination with Marvel, and all major elements and themes would be subject to Marvel’s reasonable approval"

I am waiting to see how long the "Avengers ride is coming to Islands of Adventure in 2014" rumor takes to hit other sites.

I don't have time to read the rest of the contract now, but it sounds like that only pertains to the original design of the island – not expansion. I can't recall ever seeing anything in the contract about future additions.

Most things in that contract, as I recall, pertain to the original design. As far as characters go, if Uni didn't use them in the first 2 years and they aren't part of the "family" a character is in, they have lost the rights to them.

The big question is, since Uni never promoted the main 4 as part of the Avengers, are they still considered the "Avengers Family"? In other words, Dis may have the theme park rights to Hawkeye, Black Widow and Fury – but only if it is perceived that the other four were never used as "The Avengers" in the Uni parks but as individual entities (because none of the 3 were ever used in the parks during the first 2 years of the deal). If the main four were used as part of "The Avengers" family, then Disney loses all rights to any other character that was ever part of The Avengers – as I believe is the case.

 

[lebeau]

:lol::ROFLOL::lol::ROFLOL:

HILARIOUS!!!!!!! I'm guessing you worked at the studios, out here in Culver City, CA? Or were you stationed somewhere else?

No, that was the funny part. I was in the midwest. Nowhere near Mr. Spielberg. Or Mr. Sony if such a person actually existed.

 

[71jason]

The big question is, since Uni never promoted the main 4 as part of the Avengers, are they still considered the "Avengers Family"? In other words, Dis may have the theme park rights to Hawkeye, Black Widow and Fury – but only if it is perceived that the other four were never used as "The Avengers" in the Uni parks but as individual entities (because none of the 3 were ever used in the parks during the first 2 years of the deal). If the main four were used as part of "The Avengers" family, then Disney loses all rights to any other character that was ever part of The Avengers – as I believe is the case.

Having perused the contract a couple years ago, let me say two things up front: (1) the lawyers who drafted it pretty clearly never expected Marvel characters to be owned by Universal's #1 theme park competitor; and (2) there seems to be enough ambiguous language to let lawyers on both sides get rich for years to come.

That said, Capt. America Diner is decorated with an Avengers motif, with at least a dozen Avengers hanging off the walls. Is that enough to "use" the characters? Arguable. They do use Cap as a walk-around so if they argue the Avengers are his family, they might have a stronger case, sort of like using a Spiderman villain.

Kind of a moot point, tho. Does anyone really see a SHIELD ride happening? I alluded to this is the Avengers monorail post, but to me, the only character truly "in play" is Iron Man. All the others are locked-up at IoA or C-list. I still think the the monorail wrap was a test balloon to see how much blowback Universal would give.

 

[TP2000]

I said this in the other thread, but it appears to have even more relevance here regarding Marvel attractions eventually, somehow, getting to WDW.

If I were a betting man, which I'm not, I would say that Disneyland's Tomorrowland is in for some major rethink and infusion of Marvel sooner rather than later.

Either Marvel goes in Disneyland's Tomorrowland around 2015, or the back corner in the Hollywood Land section of DCA in '15 or '16.

And if the ride/s are succesful at Disneyland USA, I can't help but think that Burbank will do everything in their power to get out of the legal contract that prevents them from putting anything Marvel related into the WDW parks. Magic Kingdom's Tomorrowland and/or Disney's Hollywood Studios are prime targets, I would think.

The ability to put Marvel into Disney's Hollywood Studios could be like the DHS version of Cars Land; a major 600 Million dollar, 12 acre expansion adding two or three attractions, plus stores and restaurants in a heavily themed environment. But that legalese in the contract gets in the way, and must be obliterated by Burbank lawyers somehow!

 

[Mr_Incredible]

I dont really like this. I love Marvel, but whats with "Avengers"? So much focus just because it had a big opening. They can't just focus on them. There is more to Marvel than just the Avengers. Geez.

As long as it comic based and they do not base any attraction on the movies, I will be fine with it guess. Plus, expand to the rest of the Marvel Universe eventually.

Of course there is more than just the Avengers, Disney, rightfully so, has many plans to continue this avenger/marvel story far further than just this movie that opened this weekend. Iron man 3 is scheduled to shoot in NC soon, and countless other movies, possibly introducing new marvel characters to the seen, The focus is on avengers now, because its new....they will expand.

 

[ctxak98]

Of course there is more than just the Avengers, Disney, rightfully so, has many plans to continue this avenger/marvel story far further than just this movie that opened this weekend. Iron man 3 is scheduled to shoot in NC soon, and countless other movies, possibly introducing new marvel characters to the seen, The focus is on avengers now, because its new....they will expand.

ALSO the movie was well done! and included some of the most well known SUPER HEROS of all time. This would be such an epic ride if it were tocome true!:sohappy:

 

[Californian Elitist]

I said this in the other thread, but it appears to have even more relevance here regarding Marvel attractions eventually, somehow, getting to WDW.

If I were a betting man, which I'm not, I would say that Disneyland's Tomorrowland is in for some major rethink and infusion of Marvel sooner rather than later.

Either Marvel goes in Disneyland's Tomorrowland around 2015, or the back corner in the Hollywood Land section of DCA in '15 or '16.

And if the ride/s are succesful at Disneyland USA, I can't help but think that Burbank will do everything in their power to get out of the legal contract that prevents them from putting anything Marvel related into the WDW parks. Magic Kingdom's Tomorrowland and/or Disney's Hollywood Studios are prime targets, I would think.

The ability to put Marvel into Disney's Hollywood Studios could be like the DHS version of Cars Land; a major 600 Million dollar, 12 acre expansion adding two or three attractions, plus stores and restaurants in a heavily themed environment. But that legalese in the contract gets in the way, and must be obliterated by Burbank lawyers somehow!

Marvel in either DLR parks sounds like a great idea to me. I remember when I was a cast member at Disneyland, we would always talk about upcoming or rumored projects for the parks. During every conversation, Marvel ALWAYS came up. We always talked about the third park being Marvel themed, or how Stark Expo would turn out, if they replaced Innoventions for it in Tomorrowland. Marvel, whether it be at Disneyland or California Adventure would be great. I'm almost positive it would be very popular.

I HIGHLY doubt UNI is going to let their contract with Disney change in any way, especially if would benefit WDW's guest attendance in any way. I bet UNI's attendance will climb this summer, because of the Avengers' huge success so far. Do you think they are going to share a piece of that attendance, and future guest attendance with Disney? I wouldn't think so.

 

[danlb_2000]

I don't have time to read the rest of the contract now, but it sounds like that only pertains to the original design of the island – not expansion. I can't recall ever seeing anything in the contract about future additions.

I read it over today and couldn't find any mention of future editions to Islands of Adventure. There are a lot of sections of the contract that talk about using Marvel in other Universal Parks, but nothing seems to talk about additions to the original once it opens.

 

[TP2000]

I HIGHLY doubt UNI is going to let their contract with Disney change in any way, especially if would benefit WDW's guest attendance in any way. I bet UNI's attendance will climb this summer, because of the Avengers' huge success so far. Do you think they are going to share a piece of that attendance, and future guest attendance with Disney? I wouldn't think so.

There won't be any sharing of Marvel in Orlando, at least not this decade.

The setup in Southern California is radically different. I take it from the Jim Hill column linked in this thread that Universal gave up the rights to Marvel stuff at their Universal Studios Hollywood theme park about six months before the Disney deal went through. And that's what allows Disneyland to go forward with anything Marvel from stage shows in DCA this fall, to E Tickets in Tomorrowland in 2015, to a third theme park in Anaheim in 2017, all based on Marvel characters.

It will be very interesting to see how it plays out, and what it all means. But I have a hunch that if a Marvel attraction or land or theme park gets built in Anaheim and proves to be popular, Disney will figure out a way to wrangle it legally out to Orlando as well.

What a weird legal agreement this is! You can use these characters in California, but you can't use them in Florida?!? :veryconfu

 

[WDWmazprty]

There won't be any sharing of Marvel in Orlando, at least not this decade.

The setup in Southern California is radically different. I take it from the Jim Hill column linked in this thread that Universal gave up the rights to Marvel stuff at their Universal Studios Hollywood theme park about six months before the Disney deal went through. And that's what allows Disneyland to go forward with anything Marvel from stage shows in DCA this fall, to E Tickets in Tomorrowland in 2015, to a third theme park in Anaheim in 2017, all based on Marvel characters.

It will be very interesting to see how it plays out, and what it all means. But I have a hunch that if a Marvel attraction or land or theme park gets built in Anaheim and proves to be popular, Disney will figure out a way to wrangle it legally out to Orlando as well.

What a weird legal agreement this is! You can use these characters in California, but you can't use them in Florida?!? :veryconfu

Weird definitely! More like idiotic! But, it is what it is. Hopefully, like you said, Disney can find a legal way to get the characters in Orlando.

 

[Californian Elitist]

There won't be any sharing of Marvel in Orlando, at least not this decade.

The setup in Southern California is radically different. I take it from the Jim Hill column linked in this thread that Universal gave up the rights to Marvel stuff at their Universal Studios Hollywood theme park about six months before the Disney deal went through. And that's what allows Disneyland to go forward with anything Marvel from stage shows in DCA this fall, to E Tickets in Tomorrowland in 2015, to a third theme park in Anaheim in 2017, all based on Marvel characters.

It will be very interesting to see how it plays out, and what it all means. But I have a hunch that if a Marvel attraction or land or theme park gets built in Anaheim and proves to be popular, Disney will figure out a way to wrangle it legally out to Orlando as well.

What a weird legal agreement this is! You can use these characters in California, but you can't use them in Florida?!? :veryconfu

I'm definitely happy about the situation in Anaheim. I'm just wondering if they'll actually do it; will they put Marvel in Tomorrowland or DCA? I hope so. Same goes for the third park.

I think the legal agreement makes sense. California is able to use them, because there aren't any theme parks in the state at the moment that have incorporated Marvel characters into them. The same obviously can't be said for Florida. Not only that but Universal is the rival park. That certainly doesn't help matters. I would say the situation makes sense, but at the same time, it's unfortunate.

 

[MichWolv]

Know what would be funny?

If Universal decided to build an Avengers ride at IoA.
:ROFLOL:

I said that in another thread! But you probable said it first.

Hell has frozen over, as I agree with Jimmy.:animwink:

However, there's a backlash to this as well. I don't think we're in any danger of Marvel not being popular any time soon. However, most Disney purists (and there are many) will not be happy to see Marvel characters or attractions in the park.

Putting Marvel in MK would generate some backlash. But anywhere else? No.

If Avengers makes 1.5-2 billion dollars, I would beg to differ.




Jimmy Thick-They bought Marvel for a reason...

They did buy Marvel for a reason -- to release movies that make billions of dollars and sell toys and clothes and books and other stuff based on those characters and make billions more.