Cake bake shop offers an "experience" for good or for bad, that you are not going to get at another restaurant on property. Its the type of restaurant that you would "travel" or schedule your day around because its the only place you can go to get it. Is it enough of a draw to entice people over to the boardwalk long term....I can't say. But it at minimum offers something that gives a customer a reason to seek it out, that makes it the preferred choice over more convenient food locations in whatever area a potential customer might be in. It appears that WDW does NOT have the goal of making the boardwalk its own independent revenue generator where they are facilitating/encouraging people to go there independently as a destination, as opposed to just an ancillary feature of the Epcott resort area. If that stays the case, then a restaurant there has to be its own draw, as the boardwalk itself is not driving customers to the area. I can't say this theme is it, but its got a better chance than insert random sandwich/chicken finger and French fry restaurant here.