At the beginning of Covid, NJ’s executive order mandated everything be closed by 8pm. Many locations which were customarily 24 hours (diners, IHOP, White Castle, Dunkin’) did not resume 24 hour operations after. Some of the shopping malls which were traditionally open until 9:30 before Covid are still closing at 8pm.Well they need a business to open there that could succeed. We can have thematic purity with a location selling bread or Salt Water Taffy, but profitability is a different animal. The boardwalk area sure could use more dining options that are walkable from S&D.
Whether this will be successful or not I have no idea. I'd give their sandwiches a shot whenever they open even though the them is not my cup of tea.
As for NJ Diners, unfortunately, they almost universally don't stay open late anymore. I came out of a concert last weekend, driving down Rt. 9 and nothing was open. Checked Google Maps for nearby diners, and the closest 10 were all closed. I don't know if that shift happened during Covid or before, but it sucks.