Why would it hurt direct sales? It won't at all. Very few people buy DVC thinking about how they are going to resell it. The resale market is a huge benefit (comparing to other timeshares) that most people hardly consider. It's obvious from the posts here that current owners don't think about it much either. People are only worried about whether the perks still apply to them but aren't understanding that this move devalues all DVC points whether you still get the perks or not. It only benefits the DVC sales people since they now have another talking point if someone brings up buying resale. As soon as those prospective direct buyers become DVC owners their points will be worth less on the resale market then they would have been on 4/2/16 before this went into effect. It's bad for all DVC owners.
I agree that, theoretically, it's bad for all DVC members. However, is it really?
As a group, people buying resale are value shoppers. Pretty much the only reason to buy resale is the lower initial purchase price. These new restrictions barely touch that mental calculation. After all, don't most resale buying guides advise that any perk can be eliminated at any time, and that prospective resale buyers should plan accordingly?
Ultimately, SSR is still going to resell for $85/point (roughly the current resale price). I doubt these additional restrictions are going to cause these prices to move much.
Nor, with direct SSR prices at $135/point, is anyone going to think these additional restrictions are worth the $50/point difference.
At best, they are going to chase a handful of resale buyers away.
Meanwhile, I buy more than I would while at WDW because of the DVC discount. Take away that discount and I promise Disney that I will buy less. If there are others out there like me, then elimination of discounts might hurt food and merchandise sales from future resale buyers.
To me, this smells of a poorly thought out reaction to weak PVB sales, with management deciding that "something" needed to be done and viewing resales as the problem.
Yes, the latest restrictions will give Disney's sales reps a few more talking points to help close the deal. Really though, how many direct buyers are truly aware of the resale market? One thing those of us more familiar with DVC sometimes fail to appreciate is exactly how complicated DVC is. The average newbie is overwhelmed by information. These new restrictions would seem to be more noise for the vast majority of DVC direct buyers.
Maybe, just maybe, resales are not the problem.
Maybe, just maybe, the real problem are the direct prices, with sales struggling even as the economy is the best it's been in years.
Maybe DVC prices have finally reached that tipping point we've talked about for years.