I’m a Disney fan. I’ve been to WDW more than 30 times. I’m a shareholder. I’m the guy friends turn to when they plan trips.
But I’m pretty much done with Disney for a while.
I’m old enough to remember when IP wasn’t smeared across EPCOT. When on-property hotels were both specially themed places and affordable for a family of four. When Extra Magic Hours were, you know, actual hours. When Disney didn’t charge you to park at their hotels. When they picked you up and dropped you off at the airport, and the price of that service was baked into the cost of your stay. When you didn’t have to pay for FastPass. When you got MagicBands. When tickets for special events didn’t run you hundreds of dollars. When you’d never see a burned out light bulb on the facades of the Main Street USA shops, and when the insides of those shops were filled with unique items (like the magic shop). When all of the boutiques inside the EPCOT pavilions had unique and cool items from the countries they represented.
I remember a time when you could immerse yourself in the bubble and forget about the world that went on outside that bubble. It seemed that Disney corporate leadership worked hard to create and maintain that bubble, too.
But those days are long gone, and probably won’t return.
I get that the parks have to adapt to modern guest sensibilities. I get Disney is a moneymaking business.
But what I don’t get is how or why Disney has sucked the magic out of what used to be a special place.
Gone is the importance of the guest experience. Here is the new Disney, a woke corporation that will add their intellectual property to anything and everything, who will burst the bubble of fantasy with the preachiness, posturing, and lecturing of every other modern corporation, and who will charge you hundreds and thousands of dollars for the privilege.
Like sports leagues did to their games, Disney is ruining their products by letting their new corporate ideology permeate the way they operate their parks. Just as I watched a pro football game to escape from the crushing weight of the news, I would go to Disney to enter that bubble of fantasy. But as far as I can tell, that bubble burst and has been replaced by a greedy, unimaginative corporate landscape.
I’m scheduled to next visit Disney World in December. It’s going to be my last trip for a while. I’m showing my dissatisfaction with their woke-profiteering-first, improved-guest-experience-last attitude by taking my dollars elsewhere. If friends weren’t traveling a great distance to meet us there, I’d have already cancelled the trip.
Disney World used to be a magical place. It’s not anymore. It’s a mashup of politically correct profiteering coated with a veneer of intellectual property. And I can’t - and won’t - support it anymore.