eliza61nyc
Well-Known Member
I've also often wondered how much Disney relies on repeat guest. I do think though that there are a multitude of reasons that also play into being a one and done visitor. One big reason could be that families now have a heck of a lot more options than they had in just the 70's. I also wonder if Disney is trying to cater to the one and done. I remember my first trip, we spent crazy amounts of money because we thought it would be one a done. the first timer is the guy who's going to take his kids to character meals every meal, lol. They're going to buy the mickey ears, the sweat shirts, the souvenirs. where as folks like me who love to go and have been a time or two, not so much.I was specifically referring to the fact that more goes into deciding whether or not people will go to WDW today than in the past, and in many cases the cons are winning. I did not say that they win in every case, and many people do not weigh them at all because, as you say, they are unaware of their existence.
I also do not have the numbers on new versus repeat guests. There are many famous places I've visited over the years that were on my bucket list but have been "one and done" trips due to crowds, admission prices, and entrance procedures, while I would gladly go back to others. Millions still flock to these places, but I don't know how many make repeat visits.
now one thing I give the folks in mouse world a lot of credit is that they are marketing geniuses. they have conditioned folks to believe that going to wdw or DL is now a rite of passage so in a way they have an never ending supply of guest.
but basically like I said we've been prophesying for a while about what is going to be the tipping point and nothing seems to stick. the parks are still packed to the rafters. so somehow wdw is convincing folks that those cons are not important.