unkadug
Follower of "Saget"The Cult
Disney is quite savvy in their direct marketing. They would not "blow your phone up" as that would be counter-productive.
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"Mouse Arrest" & LPS Monitored Bracelets
- Thread starter Disneyhead'71
- Start date
Yes, it would be. Very.
1023
Provocateur, Rancanteur, Plaisanter, du Jour
I love this thread. This subject matter is exactly why I went from lurking to participating. If you read any of my early posts, you'll gather how I feel about this. It is not paranoia to be aware of what information about you and members of your family is being collected. If you don't think it's important to know that, how about posting your birthday, mother's maiden name, social security number, first pet, elementary school, etc... You won't because information is power.
You could not be more wrong about how much it would cost to keep this information. I can personally purchase 100 TB of storage for a reasonable price. What's to stop Disney from keeping exabytes of information? Nothing. By using their current web tools, (such as MDE) you are already giving them a ton of things you would never give me. You already helped them start building "your" profile. They don't need to track you every moment. Just at each "Data Point" along the way.
Disney's NextGen project is designed to get more money from your pocket. They have been quoted saying it. They will know where you are individually. If they choose to, they can track you. They are already employing different forms of biometrics, license plate scanners, RFID long range reception, etc... They have incorporated your ticket, credit card, hotel key, and attraction passes into a bracelet or card. The previous sentence is not an "if", it's fact.
I do not think it is good policy to trust that any company to consistently do the "right" thing. There are too many examples of companies doing the "wrong" thing. The word "could" should be taken more seriously because if I can think of 20 ways I would not want my information used, I know Disney can.
For example, the @pheneix family is quite interesting. Their offspring prefer Dumbo plush toys, eating at Beach's and Cream, and riding Splash Mountain. Oh, it looks like they like to drink adult beverages and aren't spending time in the parks this Thursday. We know they are celebrating a birthday on Friday. When Thursday rolls around, we need to send them an invitation for 3 bonus FastPasses each and a free desert item available today only. Maybe that will keep them on site.
If the @pheneix family takes the bribe, Disney knows their manipulations were effective. If not, they can "observe" them leave the property in a myriad of ways. When they return, they may get a mysterious survey asking about what alternate options they enjoy while on a Disney vacation. ( I think I will write more about "Trudy's" family.)
To knock down the popular "straw man" argument before it starts, no Disney doesn't have one person following their whereabouts. This is an easily automated system. It can apply contextual filters and advanced heuristics. The models of the software will become more refined very quickly.
None if this is pie in the sky, paranoia stuff. Change your thinking on this. Think about Contact Management Software on steroids. Every time you get more information about your "client", you update your database. In fact, if Disney isn't already doing this, they've been thinking about it.
If we just focus on the "groups" arguments, how would they know what to target at whom? There are too many people in line a Soarin' so lets send them FP- alerts to SpaceShipEarth? Nah. They are going to target those folks with things they have been observed to find value in before.
I could care less if they choose to individually track me. It will not change my behavior on vacation. I will choose to do what I do when I do it. I will however not "put my head in the sand" and not be aware of what they can and most likely are doing.
*1023*
P.S. @dxer07002 beat me to my point... It's still a good read though.
You could not be more wrong about how much it would cost to keep this information. I can personally purchase 100 TB of storage for a reasonable price. What's to stop Disney from keeping exabytes of information? Nothing. By using their current web tools, (such as MDE) you are already giving them a ton of things you would never give me. You already helped them start building "your" profile. They don't need to track you every moment. Just at each "Data Point" along the way.
Disney's NextGen project is designed to get more money from your pocket. They have been quoted saying it. They will know where you are individually. If they choose to, they can track you. They are already employing different forms of biometrics, license plate scanners, RFID long range reception, etc... They have incorporated your ticket, credit card, hotel key, and attraction passes into a bracelet or card. The previous sentence is not an "if", it's fact.
I do not think it is good policy to trust that any company to consistently do the "right" thing. There are too many examples of companies doing the "wrong" thing. The word "could" should be taken more seriously because if I can think of 20 ways I would not want my information used, I know Disney can.
For example, the @pheneix family is quite interesting. Their offspring prefer Dumbo plush toys, eating at Beach's and Cream, and riding Splash Mountain. Oh, it looks like they like to drink adult beverages and aren't spending time in the parks this Thursday. We know they are celebrating a birthday on Friday. When Thursday rolls around, we need to send them an invitation for 3 bonus FastPasses each and a free desert item available today only. Maybe that will keep them on site.
If the @pheneix family takes the bribe, Disney knows their manipulations were effective. If not, they can "observe" them leave the property in a myriad of ways. When they return, they may get a mysterious survey asking about what alternate options they enjoy while on a Disney vacation. ( I think I will write more about "Trudy's" family.)
To knock down the popular "straw man" argument before it starts, no Disney doesn't have one person following their whereabouts. This is an easily automated system. It can apply contextual filters and advanced heuristics. The models of the software will become more refined very quickly.
None if this is pie in the sky, paranoia stuff. Change your thinking on this. Think about Contact Management Software on steroids. Every time you get more information about your "client", you update your database. In fact, if Disney isn't already doing this, they've been thinking about it.
If we just focus on the "groups" arguments, how would they know what to target at whom? There are too many people in line a Soarin' so lets send them FP- alerts to SpaceShipEarth? Nah. They are going to target those folks with things they have been observed to find value in before.
I could care less if they choose to individually track me. It will not change my behavior on vacation. I will choose to do what I do when I do it. I will however not "put my head in the sand" and not be aware of what they can and most likely are doing.
*1023*
P.S. @dxer07002 beat me to my point... It's still a good read though.
First, you mention paranoia... When people state a fact as to what this technology will do is not paranoia.. again, the paranoia comes in when people think Disney will do evil things... Not everyone believes that... So, no, there is no paranoia on my part... Can't speak about others, though I can see why you do mention paranoia...
Second, you are wrong with them not creating databases... Open an account on Disney, you have now become part of their database... and this new technology will make it easier for them to monitor and track you, to know your habits...
They can monitor your purchases now without this $2.5 billion dollar investment, without these RFID readers, without these bands... All they need to do is, and I stated this before, to add the purchase to your database when you use the KTTW card as a charge card... With the RFID technology, they will now know when Monty enters Emporium, not just when Monty buys a shirt from Emporium... That is the difference today... And again, no paranoia there... Nothing nefarious going on with that...
And I disagree about tracking each individual's movements would yield little to no return on investment... Again, they now know Monty has entered Emporium, and has spent 10 minutes looking at the tee shirts... apparently, Monty is conflicted, do I buy this shirt now or no?.. Well, Monty gets a text/email: MONTY BUY THIS SHIRT WITHIN THE NEXT 5 MINUTES AND ENJOY 15% OFF!!! Monty buys the shirt... Now, spread that out over 50,000 people a day, for 365 days a year... Yea, they are going to get a nice return on their investment even if half fall for the marketing ploy...
I will agree with you regarding the ebb and flow of guests... And this is where I see this as a positive... They will be able to, with greater ease, determine the most heavily crowded areas... And they can help disperse those crowds... Send a text/email to half the people of a free FP for rides spread over the park to use in the next hour... People think they got a deal and run...
I, for one, do not subscribe to Disney's evil plot that some do with this technology... I'm going to use it in October... I'm waiting for the confirmation email that my bands have been shipped (still have 10 days to customize them so it will be at least another 2 weeks before I get them)... I made my FP+ choices already... I want to test this out for myself before saying if I hate it or like it... I do hate they spent the money on this and not attractions, but it is what it is, and no amount of complaining about it will change things... I can say I don't like the choices of only 3 attractions, but hey, who knows? Maybe they tweek that too...
1023
Provocateur, Rancanteur, Plaisanter, du Jour
Sarcastic, but accurate. I too will take advantage of the system in that way... LOL
*1023*
Captain Chaos
Well-Known Member
lazyboy97o
Well-Known Member
How is that not assumed already if one buys more hotel days than park ticket days?
Tom
Beta Return
The relationship between hotel-nights and ticket length is irrelevant when deciding if a guest is spending time off property. Taking a day off of "parks" while relaxing at the resort, or experiencing recreation and shopping on property, is very common.
But Mickey will know if you eat at your resort, take advantage of on property recreation, or shop on property. And he will know if you don't.
flynnibus
Premium Member
Says the guy making up his own theoreticals?
What Phoenix said and where you went are worlds apart.
As far as tracking when you didn't hit the parks and are 'cheating' on Mickey - they've already had that info via your ticket usage.
flynnibus
Premium Member
How people spend their time on their trip is very interesting for Disney for obvious reasons. MBs enhance that ability, but it's not a new concept.
And to the theory that Disney will penalize people for this is just trolling.
You don't entice customer loyalty by punishing people... You try to lure them back. The ones at risk are the ones that you can identify as not needing the carrot dangled in front of them.
And to the theory that Disney will penalize people for this is just trolling.
You don't entice customer loyalty by punishing people... You try to lure them back. The ones at risk are the ones that you can identify as not needing the carrot dangled in front of them.
lazyboy97o
Well-Known Member
Which they would also already know if you opt to use the Key to the World system.
DJMoore2011
Well-Known Member
So those of us who REALLY do stay in the hotel one day, swimming and cooking our own food in the villa are already presumed to be at Universal even though we've never been there and can only afford to go to one or the other not both. That I think is unfair. My Darling Daughter needs one day where we are doing nothing, other wise she is overly stimulated and we end up in a melt down. So Dear Disney can either suck it up, that there will be one day were my family has no activity. It does not automatically mean we are somewhere else.
As long as you swipe the band somewhere throughout the day, even if only at pool snack bar, Mickey is happy.
lazyboy97o
Well-Known Member
So again, how is this different than using the Kew to the World? That knows if you have a ticket-to-nights discrepancy and if you are making on-property purchases. Disney has already had the tools to reward and punish.
The Key To The World has always been a convenience option. And there has never been a penalty for not using it as in the inability to access major portions of system such as FastPass. I have NEVER linked my credit card to my keys for charging ability and have NEVER been penalized for doing such. Now it is an entirely different ball game.
lazyboy97o
Well-Known Member
Which part of FastPass being held exclusively for MagicBand users? What stops you from not linking a credit card and still using the MagicBand as a room key and admission media?
You are right that I am probably getting different components of the system confused. But 1. I am not putting the tracking band on my girls as I am not real comfortable giving 66,000 local residents my underage girls local address. And 2. I am not linking my credit card to any of it. So I am at this point unsure what access we will have to the system.