Mhmm. Who said Disney is a shining example of efficiency
In any case it's inefficient to decide blindly between two options and hope for the best when you're spending millions.
The idea that a business facing a choice between two things should just "know"/guess is a bit naive and I can't imagine you'd choose a car that way if you could take a little time to do a test drive of each.
Continuing design work into two options lets them make a more informed choice which can save time and money overall. Even if ultimately it might come down to an executive pointing at the option they prefer over facts...
Considering the conflicting information I expect this might be happening. Or it should just be there's no information to go on and everyone's just getting excited over what bus drivers and cashiers are saying. It is a bit curious that other site being so overtly confident in their predictions but I don't know if they have a history of making loud but wrong statements on the past.