pax_65
Well-Known Member
I agree. In my assessment after having utilized MBs, I can't imagine how Disney expects this to make money.
Disney is getting a lot of data from the bands. They know where you're going, what attractions you're doing, what merchandise you're buying, what you're eating, etc. They had access to a lot of this before, but it seems much more comprehensive now.
I'll be curious to see how Disney uses this data in marketing. I wouldn't be surprised to see "up-sells" of some sort - offering you opportunities to buy things based on your interests. "Because you enjoyed Fantasmic, maybe you'd like the dinner package"... "Because you enjoyed Toy Story Mania, maybe you'd like to purchase extra FPs to enjoy it again"... "Because you enjoyed the Yachtsman Steakhouse, maybe you'd be interested in this special dining plan"... whatever.
This could potentially bring in additional income, especially if they get people purchasing things they never bought before (like added FPs, show/fireworks reserved viewing locations (either with or without dining), etc)