Skywalker
Member
Dollars and cents. Not to mention the profit margin on coffee is off the chart. That's why I understand Dunkin Donuts is more about coffee now in their branding, same as McDonalds, realized the profit margins are grand.
#6 Price increase?
Two years ago, the cinnamon roll was $2.39 at the Bakery. Now, at the Gaston's up north near the Georgia border, they are $3.99.
They are slightly bigger though, but less tasty - which, come to think of it, can be said to be the trend of all of WDW's food in the past two decades or so.
You are not supossed to get a two dollar coffee with a two dollar snack anymore. No, Disney wants you to part with seven dollars for a coffee with a four dollar snack. There are more subtle ways to achieve a doubling of coffee break revenue than outright price increases.