Brands have always been a part of Disney. However, I'd argue brands were not as obtrusive at that point in time, i.e., there was not a Sunkist store on every corner of every town in every corner of the globe, and Disney still tried to create unique products and experiences only for the park. These days, there's not as much effort to differentiate - it's simply dropping a Starbucks in the park for the sake of "people like Starbucks, why not sell it in the park and create a synergy deal we can make profit off of." On top of that, there's very little effort to differentiate from what you can get in your home location, i.e., the cinnamon roll issue.