Oh, don't worry about profitability. These little plastic trinkets are based on absolutely ancient technology, and even adding little lights and vibration to the newer ones doesn't change that. I'd love if one of our insiders actually had some idea (
@marni1971 ?) but I would be willing to guess even with printing, packaging, etc. - these little suckers cost Disney less than the price of a Dole Whip to produce.
I have no doubt they are nearly as profitable as the pins, or Disney wouldn't be pushing them so hard.