Managed by who? Who manages something that goes legitimately viral on Social Media?
This discussion has been had before, and I see no sense in rehashing it.
If you can unlock the mystery of how something goes viral, good or bad, you would become a Billionaire offering up your services to every big company in the Free World.
Disney tried to go viral a few times in the late 2010's, and like all big companies that tried, they failed miserably. Because "Viral" is not controlled by anyone or any company, it is controlled by hundreds of millions of people acting independently and responding instinctively to what they see or hear on Social Media. It can backfire as easily as it succeeds.
And for every one viral sensation, there's probably 1,000 that never took off or got noticed.
Disney's funniest "Lame Corporate Viral Attempt" was the Avengers manhole cover they put in the planter next to Mission: Breakout at DCA in 2017. The day after they tried to create a faux hazmat situation around the manhole cover at the Premiere Party for the new ride the night before. No one cared. It all looked too slick and professionally produced. Instinctively, it felt forced and Corporate. So it was entirely ignored by the fans who were supposed to care. It did
not go viral.
You’re right about one thing, though. The “controversy” has by now gone viral and is part of mainstream discourse. It’s for this reason that I feel the film’s chances have been irreparably hurt, which will make some of you very happy indeed.
There's the silver lining. And the proof that this viralness is not controlled by anyone really. All of this happened six months before the movie came out. Disney has plenty of time to fix it; regroup, rebrand, relaunch, with new messaging.
If this was truly controlled by some organization that wanted to do harm to Disney movies, they would have waited until next March to get this viral news cycle going. The movie is releasing on March 22nd, 2024. If this had been organized or managed by anyone in August 2023 to damage Disney on purpose, they're idiots.
They should have waited until Tuesday, March 5th to start it. But it's viral, so no one is in charge of it.
![Wink ;) ;)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)