The Halloween and Christmas parties are another revenue source that they have created recently.........MK averages 57k people per day..............Lets say the parties sell 25% of that average in order to keep the lines low, so about 15,000 tickets per event............There are 28 dates for the Christmas party this year alone (14 in Nov 2021 and 14 in Dec 2021) at an average cost of approximately $189 per person (range is $169 to $249)
Heres that math:
15,000 people x 28 events = 420,000 people total for Christmas party alone....multiply that by $189 (ave cost per person) and thats $80mm for the Christmas party
The halloween party is less expensive but yields about another $60mm
So WDW has taken away hours from regular day guests tickets and replaced it with these "after hours" events and they generate about $140mm in additional revenue per year