flynnibus
Premium Member
They raised park prices and got rid of the ticket system. Disneyland was not profitable since Walt died
You have some cite for that? Because my understanding is far different. The problem Disney had at the time was being undervalued - not that they were losing money. The great weakness in that period was the lost studio portion. People questioned Disney's aggressive expansion into EPCOT when the country had been struggling with recession and the outlook for tourism wasn't hot... but lack of profits wasn't the issue. It was that Disney's stock was depressed.. making it ripe for takeover and breakup. And why they brought in a studio exec to be the CEO... it was the studio side of Disney that was the main issue. They looked at the parks and found them undervalued, so they started charging more, expanding, etc.