geekza
Well-Known Member
Imagineering these days is just a completely different animal than it was when it was created. Originally, you had all these folks who had worked as animators and story men for Walt and each was hand-picked because of their strengths in a particular area. It was a time of innovation and creativity, where they were doing things because they thought it would be fun for guests and then figured out how they could pull it off. The reason EPCOT Center was so great when it was built was because many of the original guard came back to work on it and passed their passion and knowledge on to the "new guard." After the failure of EuroDisney, money for the parks dried up, things started to stagnate, and more emphasis was put on doing more with less. In the latter half of Eisner's tenure, all the old guard had retired and the "suits" took over. The mission of the parks changed from, "let's give people the best of the best," to "figure out how to make more money." Imagineering became just another workforce, whose job was to take orders from a management team whose priority was to promote corporate synergy and increase shareholder value. They build what they are told, even if what they were being asked to design had no thought or heart put into it. They're a brand, now, rather than a group to be idolized. Very few of the people who learned at the feet of the original group are around. I'm sure many of the Imagineers still care and want to do a great job, but they're not given free reign to, well, "imagine." They facilitate a corporate agenda. The parks are no longer a playground, they're a product.