Disney’s New Pricing Magic: More Profit From Fewer Park Visitors
Attendance remains below prepandemic levels, but Disneyland and Disney World are making more money than ever. The company has raised some prices and eliminated or started charging for other services and features that used to be free.
https://archive.ph/aeDjo (archive, no paywall)
Mr. D’Amaro said he’s aware of the tension caused by rising prices and other changes, especially for annual passholders, but describes it as the inevitable result of progress, and insists that every change Disney has implemented at the parks is in service of improving visitors’ trips.
I sincerely wonder how any of the changes made in the past 3 years have helped anyone except Disney though. But that is just what I think.