The sad thing is the BAH has become a symbol (more so than the wand, perhaps) of the WalMarting and dumbing down of the Disney theme park product into something much less than what it should be ... what it used to be. The defending (which again thankfully seems much less than what it was a few years ago) of decisions like that are simply because of the way Disney has conditioned a new generation of guests to this lower quality product.
I usually let my own words speak for themselves, but a Micechat poster 'Another Voice' recently posted what I am going to quote below in a thread about why and how you get a DCA vs. a DisneySea. What that basic mentality is that allows that ... a fascinating discussion and one I think summed up by the fact something like that hat could exist in the place and state it does.
"A company will attract customers that want the product that it offers.
For more than a decade Disney in the United States has offered nothing but "lifestyle branding" - trying to convince people that simply buying "Disney" goods will make their life "magical". It's the same idea behind Nike (you'll be a better athlete in our shoes), Apple (you're a cooler person when you listen to an iPod), Porsche (your, …er, anatomy is bigger in our cars).
People simply wanting a good vacation or people looking for the traditional Disney “your fantasies come to life” have been left out. And so they’ve simply stopped going. They have been replaced by people who have “fallen” for the new Disney.
People who think that surrounding themselves with “Mickey Mouse” will make them happy don’t have any interest in a place like DisneySea. The Tokyo parks (at least for the time being) continue to focus on universal wants and desires – the desire for great adventure, the desire to enter imaginary worlds and experience them for one’s own self, the desire to see other places and other times.
The new Disney is second hand. It’s self esteem by association. ‘High School Musical’ is cool, I like ‘High School Musical’, therefore I am cool. I feel magical at WDW, so if I buy a Disney Vacation Club membership I can escape my real live more often to feel magical. I’m a better person than you because I joined D23 and bought an eight hundred dollar pen to show how much of Disney fan I am.
This affirmation by credit card has ruined the U.S. parks. I pray to the gods that Tokyo stops this trend and remains true."