I think that there does need to be some promotion for Inside Out and other new Films but I dont feel it needs to be huge..... unless theyve caught lightning in a bottle. And thats probably some spot where upper management and I have common ground.
Its when we go from short term capitalization to long term capitalization where I have a problem. You dont do it on the cheap. You dont take the most popular film Disney has out there and put it in the smallest ride, just to try and give that park an attendance boost.
To be fair, though - I wasn't talking about Frozen above - those are things you hear every time an attraction is based upon a new/the newest film. Every single one I've seen over the past dozen years.
If Frozen wasn't going in to Maelstrom, a good half the people complaining wouldn't be complaining - but the remaining half would be arguing against it totally in favor of something more "classic".
Let's be honest - if they really were going to put a 200-300M attraction in Fantasyland for Frozen...people still would not be happy. In fact, while I'd like the ride conceptually, I'd be unhappy as well - that's 300M that is not going in to Star Wars, Avatar, or any other park that more desperately needs it. If they really built a massive ride, say a real E-ticket, we'd be complaining that they haven't built an E-ticket in 25 years in MK, so they pick the new kid on the block Frozen?
People complained about the thrown together stuff at DHS - but people would complain just as much if they really did throw all kinds of money at it. In Disney's mind, this was a happy medium I think - they aren't making a huge capital investment, but they are also doing something better than throwing together a stage show (which is what Saint Eisner did for Lion King at MK). And while I know the hate will never be quelled from long-term Epcot fans, the truth is - Maelstrom was supposedly among the very lowest rated rides by guests in the entire resort.
The only real minus I see (besides my personal feelings about Maelstrom - I will definitely miss that creepy little dark ride) is the capacity issue - but other than that...they went middle of the road, when they went up the slim side, we complained, and no matter what folks protest, if we had gone on the heavy spending side, people would have had a whole new thing to complain about. And if they did nothing at all? "Bad leadership."
The only real problem lies when you have something Critical Acclaimed and loved (Up, Wall-E) and it doesnt hit that lightning in a bottle level (Lion King, Frozen) and then upper management just lets it fade away because they dont know how to deal with it.
They don't really make the parks for critics, though - I think we can all agree on that LOL.
I think things like that are the easiest to promote - should have had a giant Up house floating around the property, etc. If something doesn't really catch on, though, I don't expect them to bring it that deeply into the parks.