Brightline update:
Virgin sues Brightline for $251 million over end of ‘Virgin Trains’ name
Virgin Enterprises, the corporation headed by Sir Richard Branson, is suing Brightline over the rail operator’s decision to drop the “Virgin Trains” name.
The BBC reports Virgin is suing for $251 million, saying Brightline is reneging on a 20-year licensing deal by claiming the Virgin brand had been damaged and was no longer “a brand of international high repute,” a claim the suit calls “cynical and spurious.” Brightline and Virgin Trains announced their agreement in 2018, but Brightline said it would exit the agreement last year. The suit seeks the amount Virgin says it would have covered in royalties to this point, plus an early termination fee.