So long to build things yet I listed like $4 billion dollars of rides in 5 years. We’ve had a major addition every year and, remarkably, we won’t see much of a drop-off before the next FIVE minilands…
They overspend but have objectively built a ton of rides recently. I get that some don’t appreciate the additions. For me, several of my favorite rides at WDW have come in the last five years. I may question their judgment at times but, in general, appreciate what they build.
Also, I just don’t see these capacity issues. Disney would like to raise capacity to make more money. But, as a guest, I find queues to be shorter and walkways to be less crowded than in 2019. MK was unpleasant in 2019.
They are not heavily marketing Hattie. It was a fun announcement to a group of fans. I appreciate that they will still do things that don’t actually make money. Many of us have been asking for this AA so they are building it. Someone is listening to the fans. But we already knew that from DE and Harm’s demise.
As an aside, they are currently trying to listen to guests and fans more than I’ve seen in decades. We will see what else comes of that.
They have absolutely been building quite a bit from 2017-2023. That shouldn't be dismissed. That being said, they didn't build much from 2007-2017 so you could argue that they're playing catchup. Add in the fact that Universal has been adding a new ride each year and 13 more in 2025 and it's hard not to be underwhelmed by the lack of announcements at D23. This tells me that the earliest we will see a new ride after TRON would be 2026.
As for the Hatbox Ghost himself. I'm glad he's being added, but as an effect, it's less impressive as a digital effect. I think that takes away some of the mystique and it's more about adding a cool character to the Mansion.
Now that The Hatbox Ghost has been announced, can we be done updating attractions that aren't broken? There are plenty of other attractions that need love, but every Imagineer wants to put their stamp on Pirates and the Mansion.
They want to expand DAK with attractions that can stay open until 10 pm. They know they are turning away money when guests leave at 4 pm so this park has the greatest potential to spread out crowds among the parks but just needs a draw. Pandora helped but hasn’t finished the job. Kilimanjaro failed at night. Asia mostly doesn’t work at night. So you basically have Pandora, Everest, and Dinoland’s two rides at night. Those Dinoland rides rate pretty poorly. So the whole land will leave. They are basically admitting Universal has the better dinosaur rides in Orlando so they will take DAK in a direction they think only Disney can go.
I understand doubting execution since some don’t like what they’ve built. But I don’t understand doubting that they will invest. The Bobs are not Pressler/Harriss. The Bobs repeatedly showed willingness to drop boatloads of money into the parks and Chapek hasn’t changed this. And he is now committing to throw hundreds of millions at DAK.
I would have loved to been a part of the "Bob Chapek schmoozes with bloggers" dinner after the Expo so that I could pick his brain. He has made no secret that they should be leveraging their IP at any possible moment. What I want to ask him is "why?" So far his only answer has been, "because if other companies had it, they would be doing it". That's not a satisfactory answer for me.
Is it simply about brand recognition? As simple minded theme park fans we gravitate towards merch sales, but that's not enough of a driver to choose IP over quality. You don't spent $220 million on a Ratatouille attraction to fund the adjacent merchandise cart. If you make decisions that way, you'll be out of business.
That brings me to dinoland. The apparent desire to remove dinosaurs from the park seems incredibly short sighted. Just because "dinosaurs" as a group of animals haven't produced a successful Disney movie, doesn't mean that dinosaurs themselves can't be a driver for attendance. I can't believe Disney is so delusional to think that without the familiarity and backing of a corresponding movie they won't visit a themed area. So it must simply be brand recognition over all else. Their strategy is to showcase Disney brands at all costs. Familiarity over quality. Familiarity over everything.
This is also a tacit admission that the various movie studios are more integral to the creative future of the company than anything else. By pushing movie based IP over original concepts they are stating that the creative teams working on motion pictures are more creative than the creative teams working on theme park attractions. They're sidelining or otherwise restricting creative people which is horrible practice.
No amount of money thrown at a fundamentally flawed process is going to fix that process.