Well, at first it was (with the weird bobble head doll characters instead.) But people complained that there weren't any characters. I think people felt this way because EPCOT is in WALT DISNEY WORLD and there is a bit of an expectation that you will see Disney characters in WALT DISNEY WORLD. Otherwise you could go to any major metro area, visit the museums, restaurants, and ethnic areas of the city to learn about cultures, OR you could go to that country...justsayinsall.
Seriously though, if seeing Disney characters in a relevant setting (Donald, Jose, Panchito, or Elsa and whosewhats) cheeses you off then don't go to WDW, it just isn't your cup o'tea.
I think most people would like to see a Mary Poppins attraction in UK, a new frozen ride in Norway, and a Ratatouille restaurant and attraction in France...it is Walt Disney World.