I hereby nominate Frozen Watch 2016 as WDWMagic’s best new activity, since well… how long has it been since something worthwhile opened around the Resort? This is certainly great “grabs popcorn” reading.
To add a bit of spice to the discussion, I want to chime in with the following comment: Frozen Ever After is exactly what’s wrong with WDW these days; but, at the same time –
it’s exactly what is needed.
First and foremost, it’s wrong in many more ways than it’s right – so let me get the negatives (which are well known and documented) off the table before the controversial comment of it being exactly what the resort needs.
- Most certainly, the theme/IP is in the wrong park, let alone a far less egregious being an attraction in the wrong part of any given park. Cartoon/animated based attractions run counter to the vision of EPCOT Center and the even more nearsighted Epcot. Its placement therein is another harbinger of the current mismanagement of the entire resort (and too an extent of Disney Parks in general).
- It’s far too popular of a theme/IP to be overlayed into an RV system that can’t support via its native capacity the demand that will be placed on it. This is indicative of the lack of concern over the guest and Cast Member’s satisfaction. The desire to get the product out to the masses as inexpensively as possible outweighed common sense over the scale for demand absolutely crushing the lack of supply.
- The attractions supply v. demand woes magnifying the inherent failures of MyMagic+/FastPass+. The whole MM+ house of cards is based on the concept of maximizing the belief the guest has more control over their stay and is getting more value for something they didn’t pay for. It only works if guests can actually “do what they want” during their visit and the reality of that falls apart if “what they want” has no availability to them. An insanely popular attraction has insanely popular demand and if the attraction in question has limited availability to begin with, nobody gets “what they want”. Guests can’t prebook a FP+ and guests that couldn’t get a FP, and then are faced with even longer standby queues. Since FP+ only works if it can steer guests from the popular to the attractions that are not, magically turning “unpopular/short queue wait” Maelstrom into “insanely popular/horrific queue wait” Frozen exacerbated the problem further. Congrats TDO, you successfully took one of EPCOT’s pressure release valves offline to make it vital artery.
- Not doing soft openings before letting guests prebook FP+ times prevents any opportunity to get issues resolved before the Mouse makes promises it can’t hope to keep (getting all those FP people onboard). This is a byproduct of the penny pinching/budget conscious route that most WDW construction projects head down. There is no reason why this attraction should have taken this long to gestate in construction. The original target was very early 2016 and there is a good reason why Disney Parks use to try to get things to soft open during the off seasons – to prevent the mess we are seeing now.
- The lack of ambition in deciding to go for a quick overlay to an existing underutilized attraction that has poor capacity will likely hinder the park and the resort for years to come.
I’m sure I can think of more wrongs that Frozen Ever After symbolizes; but, there are a couple of things that it is getting really, really right and one of them is exactly what WDW needs to turn the ship around.
- The quality of the attraction is very good (when you factor out all the negatives above). Perhaps, the quality is even “too good” for its own measure. The demand for the attraction now on display will run counter to the entire shortcoming above. Everyone wants to do this attraction now as it hits all the pulse points of why people go to WDW in the first place.
- Most important of all… the Frozen Ever After exercise is exactly what WDW needs IF Disney Parks simply chooses to make the exact opposite decisions on all of the key detractors I listed above as the Maelstrom to Frozen conversion does something that WDW has done very, very little of over the course of the last decade+… pruning.
WDW’s biggest problem in recent years has been stagnation. Bad decisions keep festering as natural guest attrition to the current Resort lineup changes. No matter how short of a FP+ return time you offer them, steering a someone to an attraction that nobody wants to experience will never be successful. While we all love going to WDW to revisit our “favorites” anyone can see how little has changed. Dead wood remains. Maelstrom’s life change is something that should’ve been done long ago. Should it have changed into a cartoon ride – of course not; but, something should have been done to make people want to queue up for it. The same thing should be done to countless attractions and facilities around the resort. EPCOT has a whole roster of stagnate rides and buildings that are just waiting for their chance to go into chrysalis and become a beautiful butterfly again. Every attraction and resource around the resort can and should be ripe for doing this; but, time and time again – TDO steps in and pumps the brakes. Change at the resort has become a painful and laborious process. It didn’t use to be this way. For the first couple of decades, everything was in motion constantly. WDW needs to gain its momentum again; but, like inertia – an object at rest tends to stay at rest.
So, while Frozenstrom does so many things wrong… more of this effort is needed around the resort. Of course, it’s the same place that still hasn’t gotten those Pan enhancements… or Space 2.0… etc, etc.