The premium offerings are a result of people willing to pay for special access and privilege plain and simple. TDO is selling a higher level of access to those willing to pay for it, they are simply monetizing premium access viewing with a little free food and drink.
While I agree 100% with these sentiments, the main reason that we decided to pay for this was....TIME. Based on the Frozen meet and greet lines, I expect that seeing the sing-along is going to be at least an hour or two wait. Similarly, 30 minutes or more to get a good seat for both the parade and the fireworks. Is 2-3 hours of my time worth $60? Hmmm... Is 3 hours of my time plus some alcohol and food worth my $60 - suddenly much more likely. Assuming I get 2-3 drinks and maybe 2-3 desserts, that is a Disney value (certainly not a real world value) of about $30-45. Is $15-30 worth 2-3 hours of my vacation time?