Can we put some things in perspective guys....
Disney sold 298 of it's 27,400 acres. That is slightly more than 1% of its current holdings.They did not sell it to Ramada or motel six but the 4 Seasons. A company that defines luxury in the resort industry. Disney has wanted a 5 star resort pretty much forever and will now finally have it. Why did they just not build one themselves you may ask? Simply put they can't. Most people do not know that there is no unified rating hotel system in the US. There is no check lits that someone can go down and say "This is a 5 star resort" Every travel company seems to have their own set of rules and the name is a big part of those systems. For whatever reason, be it lack of a golf course, being kid friendly, or simply the stigma behind the name Disney a Disney created resort is almost guaranteed to never get that elusive 5th star regardless of how luxurious it is.
I hear several people complaining how the look of this resort will destroy Disney and nothing could be further form the truth. First of all it is unlikely that you will even be able to see this resort from another and you will definitely not be able to see it from any of the parks. Secondly this resort will make the GF look like one of the All Stars.
Disney sold a sliver of already developed property and will get an incredible 5 star resort on property out of the deal. IMHO they made the right choice.