Also McDonald's is competing against every fast food or gas station around, trying to get you to come in and buy food and soda. Disney has its captive audience. I suppose we can thank Sea World and Universal, if they were not competing the price increases might be 3 times higher!
Absolutely. My only point was that the person I was responding to seemed to be suggesting that the profits Disney was making on soda wasn't wildly outrageous. We all know it is.
Should they be or shouldn't they be making crazy money this way? That's a matter of opinion but they definitely are.
Unlike other examples where a movie theater makes little or no profit off a movie ticket or a sports venue where the money collected for concessions typically gets split a number of ways, including paying multi-million dollar salaries for sports starts and not the least of which goes to local municipalities who pony up tens or hundreds of millions of dollars for stadiums that sit empty most of the time and never end up becoming profitable for them, etc., the economics of these premium prices work out a lot more in Disney's favor than most.
Again, is it right or wrong of them to do that? Nobody is ever going to see eye-to-eye on that discussion. I'm not even interested in joining that debate.
Could Disney have kept the parks open at current staffing levels without going out of business or losing money?
I'm sure they could have.
Could they have implemented more modest increases or been more selective of where the increases occurred and still improved profitability?
Again, that's certainly a yes.
Were they under any obligation to do these things?
Absolutely not.
Am I personally a less loyal customer as they continue to raise prices across the board, cut things and replace longer attractions with shorter ones that result in me spending more money to spend more of my day in lines and less time actually enjoying things in the parks than I used to?
Absolutely. That is just how I feel personally, though.
I don't like any of it but I don't hold a moral grudge against them for it.
... For now at least, it appears to be working out for them. We'll see if they are impacted when the next financial crisis hits like they were with the last one.
Maybe their customers at that level won't blink or maybe they will.
Maybe moving out of the middle class is an effort to insulate them from people who might be more heavily impacted by such things?
Who's to say?
Wait, I think I just figured it out. That Martin Short! This is all his damn fault! HIS RESIDUALS FOR THE MOVIE IN CANADA ARE WHAT IS CAUSING ALL THESE PRICE HIKES!
#boycotcanadainepcot