Since folks like to draw parallels with going to football games, let’s look at the Atlanta Falcons. They actually lowered concession prices. Low and behind, they made more money. AND had happier fans. Imagine that.
“Although food and beverage prices were 50 percent lower in its new Mercedes-Benz Stadium than the prices in the Georgia Dome the previous year, fans spent 16 percent more.
‘There's a huge value in delighting your fan base, to make them as happy as they could possibly be,’ Cannon said. ‘We started with one of the biggest pain points and it paid off.’”
http://es.pn/2DFdFJK