Honestly, the true Disney family value died out long ago, look back to the 90's, Mirimax Films for example. What you have today is a company that tries to be all things to all people, and eventually that backfires on you. Disney is a corporation, indebted to it's shareholders, and at the end of the day, your correct, it's about money.
I don't think we are going to agree on this topic, but I still firmly believe that the responsibility lies with the individual when it comes to alcohol, and at $5 to $7 for a 3oz sip of wine, they arent exactly pouring it down your throat or making it fiscally easy to do.
I respect those who chose to be sober, but it's the ones who chose to be sober then go to the extreme of labeling everyone who drinks as an alcoholic that I find the most ... troubling.