So what's the justification for price increases. And don't say "because people will pay it." If that were true, WDW wouldn't be hemmoraging guests to Universal that's keeping there attendance flat. And let's be real. Iger isn't making that money for the company. Decisions he makes allow others in the company to make it, while he gets the credit. If I run a bus company, make a million dollars my first year, decide to cut maintanance, staff, and increase fares to make a $1.5 million profit the second year, that doesn't mean I'm doing an excellent job.
Exactly. Iger has moved the company through the recession ... but without long term plans in place for one of its major assets WDW. Alan Horn is a good hire for the films, Lasseter is doing great for animation and DL. Marvel was a great get ... but sort of a no brainer with all the work pretty much done for their global appeal.
But in terms of one of their largest assets they have been extremely short sighted. In fact, again to use the analogy I used before about changing the oil in your car. Money was tight, so he stretched out changing the oil, used inferior oils when he absolutely had to, and basically never spent the money to change the oil properly and on time ... sure he saved money and the car kept running but slowly he has done irreparable damage to the engine to where its going to cost more to replace or repair the engine than it would have been to just change the oil with the right kind of oil at the right time.
So yes, profits are up, the numbers look good but it was at the expense of the future. Now they are going to have to invest so much into the parks to bring them back up (and no there is no argument against it, EPCOT and DHS need work) that it would have been more cost efficient to spread that out. But what does Iggy care ... he'll be gone by 2015 ...
So napkins, cups, plates, hats, lights of winter ... sure those things don't matter by themselves but the big picture is that those cost savings devices WERE NOT USED to better the parks, they weren't and they should have been. No one would complain about cups or napkins or whatever if they money was reinvested into the parks by way of upkeep, maintenance, attractions, etc ... but they were not.
P.S. I say this without an inch of hyperbole and with the kind of brash confidence that is stereotypical of executive level positions but I have more education and executive level experience than Iger did when he took over as CEO and flat out I'd do a better job. There I said it.