EPCOT Figment, well, to be replaced by Figment

GenChi

Well-Known Member
You can't explain Figmentmania with just a great mascot design or just being Disney branded. That isn't giving you those sales or historic line waits in this competitive market. He sells largely because of the attachment to his original ride that gave you a reason to like him.

And that's the flaw. Figment is an IP, a high-selling IP. But unique compared to all their others in that his popularity is centered around a ride that hasn't existed for a quarter of a century, and either the fans rode it long ago or are younger and fell into the trendy mystique of it after riding the modern version. Every other IP either you can rerun a film or series indefinitely to new generations or you can ride a beloved ride right now, where here you have to hope a small set of Disney fans in the WDW realm "get" the character after seeing what he used to be on Youtube. That can't be sustained forever.

They need to get he needs a flagship central media again or that lightning in a bottle will dry up. If it's the ride restored (most preferred), a tv series or film, a game, multiple, whatever. Do something that can be indefinite so new fans can always be made. Cameos in comics or Speedstorm are nice but are only a temporary refresh, not a long-term IP support. And if they do nothing then that current ride doesn't sustain the interest he has now and it'll decline. If they replace it with Inside Out they lose all reason for people to care for him, even if he cameos. If they want this lucrative IP to continue or even spread beyond its niche instead of fizzle out they need to do something. And that mostly being what everyone has been saying for decades.
 

celluloid

Well-Known Member
I have not been to Universal in many years, but when the Harry Potter section opened at IOA, the shopping was amazing... It was hard to not buy something... They really did an amazing job with merch and created wonderful destination shopping in the park... I was hoping Disney would begin to do the same, but all we seemed to get was Memento Mori and whatever they did for Galaxy's Edge....and that was it... There are far more opportunities within the parks to make it feel more like destination shopping instead of repetititve non specific Disney merchandise no one cares about...

It is wild how much worse it continued to get in Main Street, and then also Hollywood Blvd/Sunset BLVD.
Disney Springs even when the Marvel and Star Wars stores came in, and we lost Magic Masters and my favorite there Once Upon a Toy Story. You had things in there that you could not get in even the main World of Disney Store.
Not to mention all the scenery it all had
 
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Bocabear

Well-Known Member
they keep telling themselves that the guests want modern unthemed resorts and unthemed "Gap" style stores....yet all of us remember the old World Of Disney and how much fun it was to shop in there... the themed rooms, set pieces, all added up to a more engaging experience. The new Creations at EPCOT and World of Disney fail to inspire me to buy anything let alone even bother going in... There was a time at Downtown Disney when they had multiple Disney retail locations and each one had completely different product... A kitchen and Home store, a Pet goods store, a toy store.... It was fun to shop...
 

celluloid

Well-Known Member
they keep telling themselves that the guests want modern unthemed resorts and unthemed "Gap" style stores....yet all of us remember the old World Of Disney and how much fun it was to shop in there... the themed rooms, set pieces, all added up to a more engaging experience. The new Creations at EPCOT and World of Disney fail to inspire me to buy anything let alone even bother going in... There was a time at Downtown Disney when they had multiple Disney retail locations and each one had completely different product... A kitchen and Home store, a Pet goods store, a toy store.... It was fun to shop...

They should look at the success and sometimes the line to get into Universal's Tribute Stores.
 

FigmentJedi

Well-Known Member
You can't explain Figmentmania with just a great mascot design or just being Disney branded. That isn't giving you those sales or historic line waits in this competitive market. He sells largely because of the attachment to his original ride that gave you a reason to like him.

And that's the flaw. Figment is an IP, a high-selling IP. But unique compared to all their others in that his popularity is centered around a ride that hasn't existed for a quarter of a century, and either the fans rode it long ago or are younger and fell into the trendy mystique of it after riding the modern version. Every other IP either you can rerun a film or series indefinitely to new generations or you can ride a beloved ride right now, where here you have to hope a small set of Disney fans in the WDW realm "get" the character after seeing what he used to be on Youtube. That can't be sustained forever.

They need to get he needs a flagship central media again or that lightning in a bottle will dry up. If it's the ride restored (most preferred), a tv series or film, a game, multiple, whatever. Do something that can be indefinite so new fans can always be made. Cameos in comics or Speedstorm are nice but are only a temporary refresh, not a long-term IP support. And if they do nothing then that current ride doesn't sustain the interest he has now and it'll decline. If they replace it with Inside Out they lose all reason for people to care for him, even if he cameos. If they want this lucrative IP to continue or even spread beyond its niche instead of fizzle out they need to do something. And that mostly being what everyone has been saying for decades.
The comic wasn't a "cameo" thing, it was basically treated by Imagineering as a pitch document for a pavilion update whether it be a new ride or a new 3D film. Fasttracking Frozen Ever After ended up sidelining it.
 

cheezbat

Well-Known Member
they keep telling themselves that the guests want modern unthemed resorts and unthemed "Gap" style stores....yet all of us remember the old World Of Disney and how much fun it was to shop in there... the themed rooms, set pieces, all added up to a more engaging experience. The new Creations at EPCOT and World of Disney fail to inspire me to buy anything let alone even bother going in... There was a time at Downtown Disney when they had multiple Disney retail locations and each one had completely different product... A kitchen and Home store, a Pet goods store, a toy store.... It was fun to shop...
Exactly.

I hardly ever go in any store on Disney property now because I know what im going to find…and it’s nothing unique or that interests me.
When they got away from park specific and ride/attraction specific merch, that was a major mistake…but now even in Disney Springs all their stores are the same garbage. There’s nothing unique.
 

DCLcruiser

Well-Known Member
Ive always kinda wanted a figment shirt, but the problem is a lot of them is stuff i probably wouldn’t wear out of the house. IMO Disney parks merch needs to be a bit more subtle.
I have this one. I think it showcases EPCOT/Figment without being over the top.

Pic is from a random listing on Ebay.
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osian

Well-Known Member
I did a tour of about 10 "regional" USA theme parks in the summer. The merchandise, even in Six Flags parks, was higher quality, interesting and unique that what Disney currently offers. Cedar Point, Kings Island, Silver Dollar City, Holiday World, Worlds of Fun. Disney merchandise has gone very samey, homegenous, and celebrates cartoon characters rather than the parks and attractions themselves. Even in parks that have IP content, e.g. Cedar Point and Peanuts, you don't see every single darned piece of merchandise slapped with Snoopy., e.g. Snoopy riding Millennium Force. I just won't buy any souvenirs that have cartoon and movie characters pasted gratuitously on them.
 

Mickeynerd17

Well-Known Member
The merchandise, even in Six Flags parks, was higher quality, interesting and unique that what Disney currently offers. Cedar Point, Kings Island, Silver Dollar City, Holiday World, Worlds of Fun.
I agree on most of those, but not Six Flags. I was shocked at the amount and diversity of ride merch at the Cedar Fair and Busch Gardens parks. Disney used to be more like that, and I would like to see a return to that. I have no problem with characters (it is a DISNEY park after all,) but you can only make so many different types of mickey shirts.

As for six flags, it was all Looney Tunes and DC Heroes merch when I went to Over Georgia 2 years ago.
 

Cmdr_Crimson

Well-Known Member
I agree on most of those, but not Six Flags. I was shocked at the amount and diversity of ride merch at the Cedar Fair and Busch Gardens parks. Disney used to be more like that, and I would like to see a return to that. I have no problem with characters (it is a DISNEY park after all,) but you can only make so many different types of mickey shirts.

As for six flags, it was all Looney Tunes and DC Heroes merch when I went to Over Georgia 2 years ago.
Some shirts from Six Flags are fairly decent depending on what you get. Your better off going for a shirt that is twice as large as their shirts have a tendency to shrink quick in the wash..
 

GenChi

Well-Known Member
The comic wasn't a "cameo" thing, it was basically treated by Imagineering as a pitch document for a pavilion update whether it be a new ride or a new 3D film. Fasttracking Frozen Ever After ended up sidelining it.

"Cameo" is broadly stating it but we have the same idea. It being a pitch and/or supporting media to a proposed cornerstone media for the IP that doesn't exist, and that cornerstone needs to exist or the heavy interest he's gotten will eventually wane and fizzle out. Being in a HISTK ride isn't doing it and neither will being in an IO one
 

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