You know, you could have stretched that out further if you added R2-themed popcorn buckets, LOL.
Actually, yes, that was the part that was most confusing - because nothing whatsoever comes even close to that in the parks, no attraction even attempts to replicate it in even a rudimentary way (if we had an X-wing spinner, I'd see your point).
How a "child's imagination works"? Come on - that desperate? A kid can imagine himself in an X-wing in his back yard just as well...
The general public is already increasingly well aware, and will continue to be. The new additions made front page news at many mainstream media outlets, and Disney is about to have a television special that tells all about it. It's designed to be confusing.
Yes, it's cheap and desperate, flimsy and below WDW to have to do so. You can disagree, that's fine. You seem to disagree rather vehemently, though - which I find rather curious for such a newbie to these boards.
lol...so my tenure should limit my opinion? sorry, I'll go sit at the children table
(I may be new'ish here, but I'm far from a WDW rookie)
yea, I am disagreeing vehemently, because i'm finding strange that you feel this 30 second spot is the root of everything wrong with the current state of the IP in the parks?
Again.. nothing that i mentioned in that list (and your addition of the R2 buckets) does not exist in the park...correct? So again, how is it misleading? I just broke down the items they show in the parks in that spot.
Yes...that is how a child's imagination works...illustrated for the purpose of the ad—they are setting the spot up to appeal to kids who are pretending to be the next Luke Skywalker and their parents who know it.
Let me break the ad down for you:
Kid is pretending to be a X wing pilot—its in her head, she engrossed in Star Wars.
Mother is clearly asking her is she is coming inside soon (i.e NOT on a ride at WDW)
Cut to shot of father pushing her in a red wagon made up with cardboard to resemble a fighter.
At this point we established that the child is engrossed in the SW universe and her family helps her live out her imagination.
Voice over appealing to a family who enjoys the SW IP
Cut to family walking around park and enjoying the IP elements and experiences that actually exist.
VO: Join us where SW lives.
End.
1. Is there anywhere else a family can experience SW?
2. Again, is there anything shot "In Park" in there that was an exaggeration or lie?
3. Is it really that confusing? Especially if you are telling me that the majority of the public is soo well aware (via front page news and mainstream outlets) of the IP presence in the parks.
I'm really just having a hard time seeing how this marketing is like having a snake in your boot. What did you want them to do...nothing?
Its not cheap and desperate. Especially compared to other advertising of kids flying through breakfast cereal or getting super powers by drinking a juice box.