They wouldn't need to go to a dynamic model if they capped the number of fastpasses below what they would have had previously. Let's say they gave out 1100 free fastpasses per hour for 7DMT before, which drove up standby waits pretty steadily. If they were to launch this with 700 fastpasses per hour and 150 DAS passes per hour, then that still allows the standby line to move more people and at $10 per paid pass brings in 7k per hour. For simplicity let's put that for 10 hours a day uptime and a total of 70k per day or roughly $25,000,000 of fastpass revenue for this one ride in a year if I assume 5 maintenance days. That's 25 mil for one ride in one year if they sell out. I can't assume they would every hour, but this line is consistently 45+ minutes without fastpass and I think they would sell at least 500 per hour on average. A ton of money for one ride, and I expect even Small World could generate
Then if the demand is through the roof they can use the old "tiered" pass system to charge different prices per tier and raise certain rides to 15 or 20 bucks. I would expect "unprecedented" demand if they capped them at a reasonable level and didn't anger the masses with price gouging.
There is one way I could support dynamic pricing, and that is for re-rides. If you have already purchases a FP for one ride, the next one you purchase could cost more. That would discourage people from burnin through all the paid options for a popular ride before others have a chance to get on, but doesn't penalize the person who got to the park at 11am.
