1. Search Engines and Trusted Sources
As Steve has noted traffic here is way down due to the closure. He would know, but more likely than not most of this site’s traffic comes from non forum members referred to this site through google. Things like park hours, restaurant menu, construction updates and the like. As users keep landing here for the basic information this site provides, perhaps they click through to the forum for deeper insights. Site becomes a trusted information source. May not be the biggest single place where Disney is discussed on the Internet these days, but trust matters. There is quite a bit of upside to carefully steering the conversation on a site that’s seen as an authority over say, YouTube or Instagram or Facebook comments.
Disney is well known for not paying well in Orlando for entry level office jobs, especially in Florida. The cost to Disney to operate such an influence campaign is comprable to say sending mommy bloggers and vloggers on comped Disney Cruises or grand opening or meetups given the scale of the moms panel these days.
Ever wonder what “reputation management” sites do? It’s an army of low paid workers scrubbing/attacking criticism or praising their client(s). These services are readily available and affordable for most organizations. That’s what Disney is doing internally, with the help of free volunteers too.
Heck, you haven’t worked for the company since January 2019 and you’re still pushing for the agendas of individuals within the company, for free!
Look the reality is that there's a host of social media agencies and repetitional management companies that will, for a few thousand bucks a month, do exactly this kind of thing. It's their speciality. They're a dime a dozen in LA and elsewhere now.
Disney may do some of this work in-house, they were at one point, but also quite possible they've outsourced. However, anybody who thinks Disney is not controlling the message to some extent and monitoring these boards is sorely mistaken.