Officially steer it? No.Well, that's a good point. And I'm sure there are plenty of CM's on these boards who cheerlead or criticize their employer either blatantly as a CM or anonymously pretending to not be a CM.
I mean, my God, Disney theme parks are the largest single site employer in both states they are in; California and Florida. So you can't have 100,000 employees and not expect at least a few thousand to go online and cheerlead or criticize. Especially the younger ones. Especially after they've had a few drinks.
But I just can't wrap my head around a purposeful and planned system in which TDO pays CM's to "steer conversations" online for the bizarrely inefficient purpose of trying to woo customers and give YouTubers blogging from their basement new content for more clicks.
If TDO and TDA want to woo a hundred or so smarmy lifestyle YouTubers (a minor hassle in modern marketing), just send them a box of t-shirts and toys and hotel vouchers and cut out the middle man. If TDO and TDA want to woo 30 Million or so customers back to the re-opened parks (a major headache in modern marketing now), a splashy TV special and snazzy commercials paired with discounts and ticketing gimmicks and super-sanitized health theater would seem the way to do it.
But planting subversive suggestions on anold legacy message boardOriginal Legendary Message Board in an attempt to "steer conversations" and influence others? It just seems like a monumental waste of time and resources for such a tiny, tiny benefit that is almost impossible to track and quantify.
What am I missing here???
Support fans and low-level CMs who strangely feel compelled to protect the conglomerate from any criticism? Oh yeah.
Remember when the LA Times was banned from Disney PR events because it dared to criticize Iger?
Back when Disney raised ticket, hotel, food, and merch prices despite cutting live entertainment, night parades, and fireworks shows, fans leapt to Disney’s defense and said they preferred it that way because parades and shows were too crowded. What other company can rely on fans to defend price gouging?
And we still have people defending FP+ even though the company itself told shareholders it was specifically developed to redistribute crowd patterns and keep people in existing queues to avoid building new attractions. (Obviously, that plan didn’t work—and now we have New FL, Star Wars, Epcot changes, etc.)
But I suspect most of the current activity simply comes from people who are stuck at home with nothing else to do. I also understand if someone with no prior company or industry knowledge drops into these forums and wants to defend a company they admire.
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