Well, that's a good point. And I'm sure there are plenty of CM's on these boards who cheerlead or criticize their employer either blatantly as a CM or anonymously pretending to not be a CM.
I mean, my God, Disney theme parks are the largest single site employer in both states they are in; California and Florida. So you can't have 100,000 employees and not expect at least a few thousand to go online and cheerlead or criticize. Especially the younger ones. Especially after they've had a few drinks.
But I just can't wrap my head around a purposeful and planned system in which TDO pays CM's to "steer conversations" online for the bizarrely inefficient purpose of trying to woo customers and give YouTubers blogging from their basement new content for more clicks.
If TDO and TDA want to woo a hundred or so smarmy lifestyle YouTubers (a minor hassle in modern marketing), just send them a box of t-shirts and toys and hotel vouchers and cut out the middle man. If TDO and TDA want to woo 30 Million or so customers back to the re-opened parks (a major headache in modern marketing now), a splashy TV special and snazzy commercials paired with discounts and ticketing gimmicks and super-sanitized health theater would seem the way to do it.
But planting subversive suggestions on an
old legacy message board Original Legendary Message Board in an attempt to "steer conversations" and influence others? It just seems like a monumental waste of time and resources for such a tiny, tiny benefit that is almost impossible to track and quantify.
What am I missing here???