This is a huge post, I can't believe it got mostly ignored so far.
There has been a ton of accusations about shills on social media trying to sway the narrative around Star Wars and this is a direct statement that it is happening. This is also possible confirmation that Rise of Skywalker sucks and they know it's already going to be poorly received.
Social media is clearly being used as commodity and a tool. Advertising budgets are best spent on an intern who can write three hundred posts a day under twelve different accounts across a handful of websites. I don't think they even directly have to pay major influencers on YouTube or the like because the herd mentality everyone follows is so easy to direct. Look at how many people treat RT as their barometer over whether they will like (not just watch, but like) a movie before even seeing it. Look how many people get called shills for blindly defending any decisions Disney makes here or elsewhere. The conditioning tools of social media are being used very effectively here.
I don't care whether the article is correct or not about its accusations, the article is bringing to light the most prevalent psychological discussion of our time and more people should think about that.
I can promise you Zenia has no idea this website exists. I don't think you realize how utterly insane it is to claim the CCO of TWDC cares about the opinions held on this forum.