While it was not a new thing, I think the 2022 return of Fantasmic is a good recent analog. You got a post on socials like a month before opening and then they just opened the dang thing. I would love the extent of Luminous promo to be similarly muted: give us like 10 seconds of the barges coming out from backstage and a sting from some original song. Or nothing. I think I would prefer nothing.Only fans read DPB. They put Cosmic Rewind and TRON commercial in movie theaters. They don’t do that for new fireworks. And I love fireworks. But the type of crowd that knows or cares about a new show is rather niche-y.