So you think its a well run business? In a sector that is the most vulnerable to that part of the economic cycle.....ok. this is the company that left hotels half built for years because of that...An economic downturn is a natural part of the business cycle. While irrational people may run around like chickens with their heads cut off in the context of the effects of a downturn, a well-run business employs measured responses, integrating the economic realities with the inevitable over-emotionalized knee-jerk reactions of both shareholders and customers. This isn't any kind of "fall from grace" or a "hard lesson". It's just business.