News 'Encanto' and 'Indiana Jones'-themed experiences at Animal Kingdom

[Jayspency]

it's quite simple.

1. Family sees that Encanto ride + meet and greet is coming to Disney World.
2. Omg little Susie loves Encanto and would love to meet the Madrigals.
3. The ride is brand new, long waits, but has an ILL
4. The family goes and little Suzie LOVES the ride with new loveable animal sidekick of some sort.
5. Wow special T-shirt for the ride, animal sidekick plush, and a new Encanto ride pin.
6. It's okay to splurge, this was the whole reason we came basically.
7. Oh wow, Bruno + Mirabel are meeting with pictures. The pictures that the photographer took are great, might as well buy them or the photo package.

Thats how you turn liking Encanto and maybe buying a plush into $100+ of profit on 1 family.

ok but this happens with any new ride at disney, IP or original. going off track to the IP mandate because I also don't get why Disney thinks only IP based things pull in visitors and money when these things will happen regardless of IP.

 

[Architectural Guinea Pig]

ok but this happens with any new ride at disney, IP or original. going off track to the IP mandate because I also don't get why Disney thinks only IP based things pull in visitors and money when these things will happen regardless of IP.

What difference does it make if you have no context at all about an attraction and don't know that the IP is a movie? The IP, an original story, is usually made by Disney, so it's still Disney, is it not?

People want to visit these places, seeing places like Hogwarts come to real life is not just seeing the magic, it's entering the magic. We should be grateful that Imagineers and Universal designers continue to pour creativity and their personal touches even in these worlds. If you don't know about Avatar, you'll still like it, if you know Avatar, you'll love it and buy more and more.

Most people won't buy an Everest t-shirt because they liked the ride- but being able to buy a Star Wars sweatshirt that has cultural significance, lets you brag about going to Galaxy's Edge, and be recognized by everyone around you, you're going to want to buy it. And the numbers prove it.

 

[coffeefan]

IPs sell more, and children especially want to see their faves at the park.

 

[Jayspency]

What difference does it make if you have no context at all about an attraction and don't know that the IP is a movie? The IP, an original story, is usually made by Disney, so it's still Disney, is it not?

People want to visit these places, seeing places like Hogwarts come to real life is not just seeing the magic, it's entering the magic. We should be grateful that Imagineers and Universal designers continue to pour creativity and their personal touches even in these worlds. If you don't know about Avatar, you'll still like it, if you know Avatar, you'll love it and buy more and more.

Most people won't buy an Everest t-shirt because they liked the ride- but being able to buy a Star Wars sweatshirt that has cultural significance, lets you brag about going to Galaxy's Edge, and be recognized by everyone around you, you're going to want to buy it. And the numbers prove it.

Ik its all Disney IP I just say "original rides" to differentiate movie and park IP easier.

At the end of the day I don't really care if a ride is movie IP or theme park IP, I care about the quality of an attraction and the experience. I agree with what your points that movie IP based rides are generally more successful than park IP because of name recognition , I just find it concerning that Disney is almost only making movie IP based rides, sometimes at the expense of park theming like with nemo and CR in Epcot, from now on because they think its the only way they can make money when park IP rides like Everest or TOT for example have been successful in the past and are still very popular today.

 

[DisneyHead123]

it's quite simple.

1. Family sees that Encanto ride + meet and greet is coming to Disney World.
2. Omg little Susie loves Encanto and would love to meet the Madrigals.
3. The ride is brand new, long waits, but has an ILL
4. The family goes and little Suzie LOVES the ride with new loveable animal sidekick of some sort.
5. Wow special T-shirt for the ride, animal sidekick plush, and a new Encanto ride pin.
6. It's okay to splurge, this was the whole reason we came basically.
7. Oh wow, Bruno + Mirabel are meeting with pictures. The pictures that the photographer took are great, might as well buy them or the photo package.

Thats how you turn liking Encanto and maybe buying a plush into $100+ of profit on 1 family.

This is a very cheery and wholesome scenario. Alternate take: if you wave a bunch of toys in front of overstimulated children exiting a ride, at some point they will start screaming bloody murder about how they need a $40 remote control Mickey jeep and their parents will decide that’s a fair price to pay to exit the store with a shred of sanity before one of the shelves packed with Very Breakable Things gets taken out. I mean that’s what I heard. From, um, a friend.

Slightly off topic but it seems like every girl I know between the ages of around 7-11 this year is going to be a Descendant’s character for Halloween. Anecdotal, but if it really is the marketing madness it seems to be, wondering how long it will be until they show up in the park? They seem strangely underrepresented in the park stores.

 

[UNCgolf]

Ik its all Disney IP I just say "original rides" to differentiate movie and park IP easier.

At the end of the day I don't really care if a ride is movie IP or theme park IP, I care about the quality of an attraction and the experience. I agree with what your points that movie IP based rides are generally more successful than park IP because of name recognition , I just find it concerning that Disney is almost only making movie IP based rides, sometimes at the expense of park theming like with nemo and CR in Epcot, from now on because they think its the only way they can make money when park IP rides like Everest or TOT for example have been successful in the past and are still very popular today.

Well Tower of Terror isn't technically park IP, even though the ride itself would work just fine without the Twilight Zone IP attached.

Still, though, plenty of good examples. Pirates, Haunted Mansion, Spaceship Earth, etc.

 

[Disgruntled Walt]

even though the ride itself would work just fine without the Twilight Zone IP attached.

HARD disagree on that. For me that's a case in which the IP actually elevates the attraction.

 

[UNCgolf]

HARD disagree on that. For me that's a case in which the IP actually elevates the attraction.

At this point a significant number of riders don't even know what the Twilight Zone is, though. I don't think it would affect their enjoyment if it was something generic instead of Twilight Zone, even if I agree with you that the Twilight Zone makes it better.

 

[Jayspency]

HARD disagree on that. For me that's a case in which the IP actually elevates the attraction.

It definitely does, they would have to redo the entire storyline to work without TTZ. But Iger put old IP/park IP together when talking about IP in the parks so that's why I counted TOT even though it is technically TV IP

 

[Mr. Sullivan]

But... but... it's immensely popular! Culturally relevant!! Bob is making it a franchise!!!

It is immensely popular and culturally relevant. I see a lot of merchandise for it around where I live, but it does seem they keep a lot of the more top drawer stuff at the parks for reasons unknown. But it is indeed insanely popular. If you work with around children at all, you know. It and Moana rule their lives.

 

[Brer Panther]

I mean, did Stitch's Great Escape increase attendance (from Lilo and Stitch fans or otherwise) at the Magic Kingdom? Did Journey of Water increase attendance at EPCOT?

Thats how you turn liking Encanto and maybe buying a plush into $100+ of profit on 1 family.

That's assuming that the family who loves Encanto can even afford to go to the parks, what with all the price increases.

And just so we're clear, I'm not against the idea of an Encanto attraction, I'm just against it going in Animal Kingdom.