From a new interview at Variety with Pixar’s president Jim Morris.
Will “Elemental” be profitable?
We have a lot of different revenue streams, but at the box office we’re looking at now, it should do better than break even theatrically. And then we have revenue from streaming, theme parks and consumer products. This will certainly be a profitable film for the Disney company.
Is there a way to make these kinds of movies at a lower price point?
That’s a constant question. One of the ways you make these films for less money, and almost all of our competitors do this, is to do work offshore. It’s only us and Disney Animation that makes animation films in the U.S. anymore with all of the artists under one roof. We feel like having a colony of artists approach has differentiated our films. We hope to find a path to make that work. “Elemental” was particularly expensive because all the characters have visual effects. We had been getting the film costs down.
The other thing I’ll say about our film budgets is that our whole company exists only to make these films. So when we say a budget, that is everything it takes to run the whole company. Sometimes, the budgets get reported are physical production costs offshore and don’t include the salaries of executives and things like that. Our budgets include all of that, so there’s some accounting context that gets lost. But that doesn’t mean they’re not expensive.
Full interview below.
Pixar's president Jim Morris talks "Elemental," which is enjoying a box office rebound after stumbling in its debut.
variety.com