Cycling
Missed this yesterday...:hammer:
Interesting. Now, when you say Attraction Cycle, what do you mean? They get different attractions at different times for different reasons? I had never heard of this before.
Well, I don't want to give you the impression that there is a hard and fast rule book for this, but in general terms, there is a process of strategic planning based on many factors, (like past attendance patterns) that dictates how often something new gets added and what kind of something it will be.
The short answer is- each park has it's own needs and patterns that have to be respected.
The longer explantation as to what were talking about.
When I was at Knott's, if you added a new Coaster for example (high teen appeal, low cost), the incremental attendance (people that came just for that ride or above normal for that year) bump would usually last about 18 months before it would slowly fall off and you'd need something else lined up. In the Case of Pooh at TDL, the popularity never fell off and hung in there for many years. So anything can happen. So you need to measure those results.
Over time, theme parks could quantify how well an attraction or even a live show did by measuring attendance, doing surveys, merchandise sales, etc. This sometimes puts the park's Entertainment Department in competition with it's Design Department for dollars.
The management team uses data to compare how much mounting a new Parade or Fireworks Show will do versus adding a new "E" of greater cost. Generally speaking, the "E" is a lasting investment that adds to the long term draw of the park (harder to measure) but the shows bring them in faster and cheaper, but costs more to operate. "Fantasmic!" or the "MS Electrical Parade" are rare examples of how an event becomes a franchise in itself and the investment in the infrastructure (permanent theater) to keep running it rivals an E Attraction over the years. So you can see how this valuable data could get "spun" one way or another to get a project funded (we all know that never happens) and the Marketing Dept. ultimately weighs in as to if the idea itself will "sell" or not (movie or character based shows), or if it fits milestone "anniversary" dates that are slated to be hyped. Can be very subjective, internal politics, indian uprisings, pathos, and finally the CEO makes the final decision.
I'm just giving you the "old school" 1980 kind of rationale. I have no idea how they do things at WDW today. Data gathering and feedback today is far more sophisticated and called CRM (Customer Relationship Management). Today parks use a variety of tools to determine what goes in and how often. "Guest Satisfaction" or CRM surveys even help inform how to adjust the amount of time Attractions and even Shops are open during the day, having fireworks or not, etc. in an effort to bump up or maintain a positive score till it hits a "strong desire to return" level. Many Casinos/Parks do something along this line.
Another factor is locals versus tourists (they spend and are satisfied differently), and in a place like WDW, you have to think about hotels and overnight stays. (DL hosts a majority of AP's and locals with tourists being a smaller fraction, WDW was the opposite).
Imagine having only so much money to invest each year, the upkeep eats at that, and then you look globally at the multi-day hotel demand and that most guests who may come every seven years have forgotten what the attractions were anyway, and they are coming for the overall quantity of experience of Walt Disney World not just one element. Very different "cycles" than say Universal (different priorities, like prying guests off property).
I'd venture to say that WDW has lots of things to weigh and of course the economy overseas is a big factor as those people come and spend alot. If the UK is hurting, I'm sure Orlando feels that to some extent. Or if Uni grabs market share, then they will locally react. From what I can see, WDW tries to keep you on the property and entices you to never leave so you have no desire to see Universal, or it's costly to do so. If you have prepaid all your meals, and booked Cirque show, and a bunch of other things a year in advance, and came on a free bus, only then to see the Harry Potter billboards, then it's harder to head off the property. If they do that well enough and guests are distracted, WDW may not need to add as much.
I have no inside info and may be wrong. But basically, each park is different and their master plans are laid out years in advance and usually change alot with the times. True of most theme parks.