DVC Problems?: Chicago/NYC Sales Office to Close

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menamechris

Well-Known Member
I still don't quite grasp why folks would buy from Disney when there are so many great deals on the resale market, but I also would never buy timeshare in my life.

I think it can be a value for some, but very few and far fewer than those who actually buy it.

Why ask? You already know the answer to this. :) It is Disney doing what Disney does best - the upsale. Many people join DVC thinking that buying into it they "own" a piece of the magic. It's the ultimate red brick in the MK sidewalk or Leave a Legacy tile at Epcot. As a local, it's been very interesting to observe over the years. Much like the Dining Plan, it doesn't affect me in the least (beyond the new buildings), but it provides a very interesting outside-the-box perspective.
 

Longhairbear

Well-Known Member
I still don't quite grasp why folks would buy from Disney when there are so many great deals on the resale market, but I also would never buy timeshare in my life.

I think it can be a value for some, but very few and far fewer than those who actually buy it.
Resale buyers can't use their points to stay at the Disney hotels anymore. I think that extends to DCL as well as any trades with outside timeshares. That started under Jim Lewis, earlier resale buyers are grandfathered in to the old way.
Resale buyers get screwed if they want a room in DLR. If the DVC is full, they can't book any of the hotels, I can, and do often. I'm also taking a DCL 7 nite cruise in place of my one bedroom villa at Wilderness. Until DVC builds more villas at DLR, Disney is losing resale buyers to off site properties if not actually losing new guests from within the DVC membership to the CA parks. Why go to CA if you can't use your membership?
It's my understanding that there is a huge waitlist to buy resale direct from Disney for the Grand California.
 

PirateFrank

Well-Known Member
I don't care how much Disney can get for BLT points or soon GFV points. I don't see how they can't see a huge problem with their REAL ESTATE business when DVC points at OKW and Vero, just to name two, are going for as little as $35 on the resale market. That's like being in a 'hood with relatively stable home prices, and you put your house on the market for $400,000 ... and then see neighbors selling very similar homes for $180,000. It takes most of your value and tosses it away.
I hope you know Im a huge fan of your posts, but I have to disagree a little with you here. I don't think this is a fair comparison. House values are affected by a great number of external things....local taxes, crime rates, perceived value of school districts, square footage, condition, amenities, etc. A DVC share doesnt have some of these varying factors. Some, like local taxes, could be compared to member dues. But the point Im making is that there are very real differences between a share at BLT and share at say, VBR.
A DVC property is an partial interest property with a limited life. Each DVC location expires at a date certain. If memory serves, an interest in BLT expires in 2060. However, an interest in Vero Beach expires sometime in 2042. The value of a DVC interest depreciates on a very specific and definite schedule. Given the remaining live of a Vero Beach interest, it would make a great deal of sense that Vero Beach shares are priced lower.
Moreover, there's an inverse relation between member due price and point price and the member dues for these locations are different. From what I understand, vero beach shares carry some of the highest member dues in the system. BLT shares are some of the lowest. I suspect DisneyDVC did all they can to suppress due costs when sellign BLT, so they can charge more per point....this was a problem at Aulani about a year ago, as member due costs were severely underestimated.


I still don't quite grasp why folks would buy from Disney when there are so many great deals on the resale market, but I also would never buy timeshare in my life.

I think it can be a value for some, but very few and far fewer than those who actually buy it.

Up until a few years ago, I would've agreed with you...but Disney/DVC changed its policies on resale points about 2-3 years ago. Prior to the change, points purchased on the resale market held very little difference, in terms of owner value, to brand spankin new points purchased directly from DVC. After the change, an owner that purchased points off of the resale market could not use his/her points for anything other than stays at a Disney resort. That means stays through Adventures by Disney, transfers into RCI and, I think, (someone correct me if Im wrong) DCL cruises were no longer obtainable with a resale contract purchased after that date (which escapes me) 2-3 years ago.

While I'm sure there are plenty of people here that are going to rip into Disney/DVC for this, I think it was a smart idea on their part. They were selling a product that basically had a transferable, non-deteriorating life (from a perspective of year to year value, not expiration of ownership). If I were selling a product that had a thriving resale market, where I captured zero dollars from said resale -- and the product people were reselling held no value difference from what I was selling, I'd do something to protect my business as well. Also, I do not think there's another time share company out there that wouldn't do (or has done) something similar to protect it's original sales potential....



Getting back to point, Im not sure these store closings should be read into as *only* being a factor of the DVC sales economy. There are some outside factors not being considered here. I live near the Roosevelt Field mall store and in my youth, I worked as a retail manager in a store franchise with a location at the mall. It's one of the most successful malls in the country and the particular chain I worked for, the store location in this mall was routinely #2 or #3 in sales in the country....I'd be willing to bet that the rent on this location just went up. The store originally opened up in the fall of 2008, if I recall. I bet their lease is up this coming fall and the mall's management has upped the rent to something that doesn't make sense for Disney/DVC. I've seen such a thing play out in this mall over several years. Stores will get drummed out of the place due to skyrocketing rent....It's a very common factor.
 

devoy1701

Well-Known Member
Resale buyers can't use their points to stay at the Disney hotels anymore. I think that extends to DCL as well as any trades with outside timeshares. That started under Jim Lewis, earlier resale buyers are grandfathered in to the old way.
Resale buyers get screwed if they want a room in DLR. If the DVC is full, they can't book any of the hotels, I can, and do often. I'm also taking a DCL 7 nite cruise in place of my one bedroom villa at Wilderness. Until DVC builds more villas at DLR, Disney is losing resale buyers to off site properties if not actually losing new guests from within the DVC membership to the CA parks. Why go to CA if you can't use your membership?
It's my understanding that there is a huge waitlist to buy resale direct from Disney for the Grand California.

well that's just bull malarkey! Smart on Disney's side as a way to curb the resale market (which would explain what @ParentsOf4 was saying about how resale values have dropped tremendously). Smart for all of the wrong reasons of course...it's clearly the MBAs winning again.
 

Patricia Melton

Well-Known Member
As others have noted, I think this has nothing to do with DVC sales and has everything to do with the way people purchase these DVC memberships. I bet Disney took a look at what it cost to have these sales offices running and decided to go virtual instead.

The sales offices opened before a lot of people were comfortable doing business online, before Disney had a good way of replacing in-person sales centers with a virtual sales office for DVC. I can't imagine anyone preferring to drive a long distance to go visit a DVC sales office when they could get all the information they need at home, watch videos online, and deal with a DVC agent over the phone/email.

Probably the data suggested that people were comfortable enough doing things virtually to eliminate the need for an in-person sales presence.

I've noticed a lot of people moving past having to do things in person. I kind of look at it like Blockbuster. They went out of business once people got comfortable streaming movies online. There are still those who need physical DVDs because they don't like computers or whatever, but going to a video store to get a movie is not something people do anymore.

Going to a DVC sales office is not something people need to do either.

I remember many years ago (talking the 90s here) the Disney Stores used to have a DVC area near one of the registers and there was always someone there (a manager) who was trained in how to sell DVC memberships. I remember there were certain deals you could only get if you bought them through the Disney store. I never bought one but I remember there being big signs and all these brochures for this, sort of like a mini version of what you see in the parks.
 

Master Yoda

Pro Star Wars geek.
Premium Member
I bought into DVC (over 10 years ago) at $60 per point and to me, THAT makes it a huge value. At todays per point prices, I can't figure how anyone would find DVC attractive.
It would not surprise me if room rates at the regular resorts have had a similar 2-3 fold price increase over the last decade or more making it somewhat relative. As a 10 year owner you are in that sweet spot where you are seeing a big savings due to the rising cost of other resorts while you prices stay fairly constant. You have to wonder if a person who bought into OKW in 1990 at $48 a point thought you were crazy for $60 per point in 1994.
 

Brian Noble

Well-Known Member
The numbers suggest that sales are chugging along nicely:

http://dvcnews.com/index.php/dvc-program/financial/dvc-sales-statistics

(Note that the points-sold totals do not include Aulani, which is harder to track due to the way deeds are recorded in Hawaii. So, for the past many months, the number is under-reported a bit.)

Remember: timeshare is something that is *sold*, not *bought*. Most often, it is both aspirational and an impulse purchase, made while on vacation. The buyer is having the time of their lives, and given the chance to "bottle vacation magic at today's prices." I suspect very few purchases are made without taking a tour, and most happen during the tour process, not after the fact (when cold feet can set in). Most buyers have no idea what the secondary market looks like, and have no clue as to how to properly value the offer. Heck, most buyers can't even do discount-rate/time-value-of-money calculations properly.

As for developer vs. secondary purchase: true, you cannot use secondary market points for Disney Collection, DCL, or ABD bookings. But, if you actually look at what you are getting for those bookings, they are poor values. You'd be much better off renting your points out even at the bottom of the rental market (currently $10pp) and using the proceeds to book the hotel, cruise, or guided tour you want for the prevailing cash price.

You *can* use secondary market points for RCI or Club Interwest exchanges, but again you are probably better off renting the points and paying cash. The best value for using DVC points is to use them on DVC lodging.

Finally, if you go back and look at the ROFR/resale price reporting threads on DISboards, you'll find that resale prices were dropping a good year before DVC essentially stopped exercising ROFR, and about two years before they imposed resale restrictions. The restrictions did not lead to a drop in resale prices. The increasing spread between resale/developer led to the need for restrictions.
 

prberk

Well-Known Member
well that's just bull malarkey! Smart on Disney's side as a way to curb the resale market (which would explain what @ParentsOf4 was saying about how resale values have dropped tremendously). Smart for all of the wrong reasons of course...it's clearly the MBAs winning again.
Haven't the MBAs ever heard of short-term gains at the expense of long-term strength? Isn't that relationship taught at Harvard or Darden or Wharton anymore????
 

MouseDreaming

Well-Known Member
I have purchased both of my memberships at the Woodfield location, and every time I have been there, there has been several people in the back talking to agents. Considering you can see very little from the outside of the store, I do not think you should base your opinion on what you see from there.

OK. But it doesn't look good when I pass by, and there are a few cast members just milling about.
 

bunnyman

Well-Known Member
Why ask? You already know the answer to this. :) It is Disney doing what Disney does best - the upsale. Many people join DVC thinking that buying into it they "own" a piece of the magic. It's the ultimate red brick in the MK sidewalk or Leave a Legacy tile at Epcot. As a local, it's been very interesting to observe over the years. Much like the Dining Plan, it doesn't affect me in the least (beyond the new buildings), but it provides a very interesting outside-the-box perspective.

Agree with both posts. Not a local, but have always been “teased” by those desks in the Disney hotel lobbies, and have done some number crunching over the years but could never justify it. As a person in the financial services industry with experience lending to real estate projects, I’ve always looked at it as a very clever way by them to obtain financing for Disney properties. When a multi-family apartment/condo/co-op building goes up, you’ve got to show occupancy/ownership to justify the financing advances. With DVC, they fill up the property with people buying points, and as opposed to most other timeshare venues, the ownership interests expire and are not in perpetuity, so in the end the property will revert back to Disney with no strings attached. And along the way, the DVC members never really have a say in the management of the property, so that Disney still maintains control versus condo/co-op boards, etc.
 

flynnibus

Premium Member
No one is going to close a 50+k commitment by looking at a DVC website.

So much of the close is dependent on that in person exchange, and having the mock-ups there is essential. There is no 'well they aren't needed with the web' kind of BS. The web or even a phone agent isn't going to close a real estate deal like this.

This really is just Disney shifting their sales strategy.
 

baymenxpac

Well-Known Member
i know this has sort of taken on a "debate DVC" thread, but responding to the OP's comments of whether or not this would indicate a DVC sales decline:

no, i don't think it's indicative of that. i think it's more that the location at roosevelt field mall is on the second level, tucked away, and not particularly conducive to the average person popping in and going, "hmm...this looks like the perfect place to buy into DVC."

like others have said, seeing the rooms, getting some perks, and being in the middle of a great vacation are more better ways to close a DVC deal than on an average trip to the mall.
 

GoofGoof

Premium Member
DVC resales are no longer eligible to trade in for hotel rooms at WDW or DL or DCL or the adventure thing with safaris and stuff. You can still trade in through RCI. There are only something like 50 villas in CA so there is not a lot of availability. In my opinion it's hard to justify economically why you would pay nearly double for the same points just to do a cruise or stay in a hotel room. You would have to plan on mostly using those trade ins. If you only want to trade in every now and then it's not worth it.
 

wilkeliza

Well-Known Member
I think if they had moved the New York location in to NYC it might have been beneficial. Yes the Long Island location is in a nice part of Long Island but it is in LI. I know the rent in Manhattan would be more expensive (unless they just put a small office in the Disney Store TS) but the foot traffic in Manhattan is huge. Also a lot of the people who have the kind of cash to just buy a time share out right are in Manhattan not in LI. Many of them don't live in Manhattan but they work here and if they see something about a Disney timeshare they may stop in to ask some questions.

Just wondering does Disney promote DVC through any travel agents? I know someone who bought into a timeshare because their travel agent realized they travel to the same location every year for a week at a time so they suggested them a timeshare in the same area that has really made since for them. If Disney utilized its official travel agents to suggest DVC to constant Disney travels they might see sales go up again.
 

flynnibus

Premium Member
it could have been as simple as it was time to redo the models and leases were up.. and they didn't want to invest that much for what they saw as not worth the additional investment.
 

JWG

Well-Known Member
DVC resales are no longer eligible to trade in for hotel rooms at WDW or DL or DCL or the adventure thing with safaris and stuff. You can still trade in through RCI. There are only something like 50 villas in CA so there is not a lot of availability. In my opinion it's hard to justify economically why you would pay nearly double for the same points just to do a cruise or stay in a hotel room. You would have to plan on mostly using those trade ins. If you only want to trade in every now and then it's not worth it.

So, my concern over buying resale versus direct isn't the current change in owner rights, but the potential future changes they could choose to implement. We've traded out into the Concierge Collection twice and used for DCL once since 1999. Not very often at all, and not enough to suggest we tie ourselves to those benefits. But, other changes and differentiations may impact us.

We've bought both direct and resale, and other than the additional time it takes to do resale and cost savings, found no real difference between the two (before changes were made).
 

mgf

Well-Known Member
Original Poster
Nope. That is what they want you to think. It has to be a far reaching conspiracy.:rolleyes:

I was not trying to invent a conspiracy. Certainly, changes in lease agreements or poor location could have warranted the closure. It does, however, seem odd that both locations would suffer from the same issue. More likely, a refocused marketing strategy was the cause.

That said, with sagging attendance and poor occupancy rates at WDW, I think this is a legitimate topic of discussion.
 
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