We will see what happens, but the last couple of years the ratings improvedI'm not saying 19 Million viewers is nothing to sniff at. I watch videos on YouTube of guys mowing overgrown lawns for free for poor widows in the South that only get 2 or 3 Million views.
But in the big ball game, and for those of us older folks who remember how big of a deal the Oscars used to be in the 70's, 80's and 90's (especially us confirmed bachelors who considered the Oscars to be the "Gay Superbowl" and remember fondly blowout Oscars parties in the latter 20th century that were nearly Bacchanalian in their scope and impact), the Oscars viewership has crashed into a tiny percentage of Americans.
In the 1980's up to 25% of the country watched the Oscars. And everyone talked about it the next day.
In 2023, just under 6% of the country watched the Oscars. And hardly anyone talks about it the next day.
It will be interesting to see where the Oscars viewership lands in March, 2024. If trends hold, perhaps only 5% of the country will tune in.
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Disney's Live Action The Little Mermaid
- Thread starter NateD1226
- Start date
TP2000
Well-Known Member
They did, but only because they were still rebounding from the Covid-Closure of nearly the entire movie industry in 2021, when the Oscars did that weird virtual socially distanced ceremony thing with almost no pizazz or entertainment. Only 10 Million Americans tuned in to the Oscars in the depressing Covid year of '21, less than 3% of Americans.
Things rebounded from that non-year in '22 and '23, but the trend line over the past 10 years is still firmly in place. Downward.
Willmark
Well-Known Member
2nd most watched?
Tha Realest
Well-Known Member
GimpYancIent
Well-Known Member
The cure for Live Action Little Mermaid-ides BARBI.!
Animaniac93-98
Well-Known Member
Little Mermaid's box office reminds me of Oz the Great and Powerful. That did well in the US with about $235 million total, but fell just short of $500 million worldwide and was ultimately considered a disappointment because of its massive budget.
Now Little Mermaid will soon cross $300 million in the US, but fail to hit $600 million worldwide.
The major difference being Mermaid's merch sales helping to elevate its overall profitability.
Now Little Mermaid will soon cross $300 million in the US, but fail to hit $600 million worldwide.
The major difference being Mermaid's merch sales helping to elevate its overall profitability.
Phroobar
Well-Known Member
mickEblu
Well-Known Member
Lol I don’t recall that bet. Are you sure you have the right guy?
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Animaniac93-98
Well-Known Member
I'm saying Little Mermaid is selling more merch than Oz the Great and Powerful.
TP2000
Well-Known Member
Here's where the box office stands for Little Mermaid after this weekend, and it's still deeply in the red.
With a staggeringly high production budget of $250 Million, plus a reported $140 Million global marketing budget, using the 60/40 split for domestic/overseas box office take, The Little Mermaid is currently operating at a loss of $110 Million thus far.
That overseas box office was just brutal for this film. Americans seemed to generally enjoy Mermaid, but foreigners were not impressed at all. Thus, it had no real path to profitability at the global box office.
With a staggeringly high production budget of $250 Million, plus a reported $140 Million global marketing budget, using the 60/40 split for domestic/overseas box office take, The Little Mermaid is currently operating at a loss of $110 Million thus far.
That overseas box office was just brutal for this film. Americans seemed to generally enjoy Mermaid, but foreigners were not impressed at all. Thus, it had no real path to profitability at the global box office.
wtyy21
Well-Known Member
We must not forget that in South Korea (and maybe China), TLM (which deemed flop in these countries) was surpassed by Elemental. Elemental had grossed $37.7M in Korea as opposed to just $5M for The Little Mermaid.
We may not surprise that TLM's overseas box office might be surpassed by Elemental (depending on Japan's release this August).
TP2000
Well-Known Member
Fascinating, isn't it?
Just take the bet, because it's a really interesting comparison of two female-centered movies in the same summer. I'll pay for your betting losses by Labor Day in churros and Genie+, I promise.
Just look at that overseas haul for Barbie from its debut weekend. I had mentioned in the Box Office thread that I had no idea if Barbie was a thing for little girls in foreign countries, but apparently Mattel has been selling that All-American girl all over the world and foreigners definitely have a point of reference for her and her brand. Fascinating.
But my gosh, that overseas box office for Mermaid in the last two months is just... bizarrely bad.
mickEblu
Well-Known Member
Hahah. Take the bet that Mermaid will do better than Barbie? I mean maybe if you gave me 100 to 1 odds?
LittleBuford
Well-Known Member
Am I wrong in understanding you as having enjoyed Super Mario Brothers and Elemental?
mickEblu
Well-Known Member
I’m not sure what the message of Barbie is. But I do know it’s had one of the best marketing campaigns I’ve seen in many many years.
mickEblu
Well-Known Member
Phroobar
Well-Known Member
It was @Disney Irish . Sorry about that @mickEblu .
I'll take that bet. But we have to define "out gross", you talking just domestic or worldwide?
Note its tracking lower than TLM right now in both domestic and worldwide.
LittleBuford
Well-Known Member
OK. That was my point. You enjoyed both of those movies despite the damming reviews of them on the website you shared, which suggests that you would do well to assess other films for yourself rather than simply trust what the website is telling you.
Chi84
Premium Member
Maybe you should find out before you celebrate it.