You're right. And it's now the middle of summer, seven weeks after Mermaid debuted, so let's all do The Swim and check out the box office numbers for this fish.
As of the latest weekend that just ended, The Little Mermaid has lost Disney $77 Million thus far.
That's assuming the most optimistic 60/40 box office take for Domestic/Overseas and the most conservative assumption that they only spent $100 Million marketing
(They reportedly actually spent $140 Million, but let's just pretend they only spent $100 Million).
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Production Budget $250 Million + Marketing Budget $100 Million = $350 Million
60% of Domestic Box Office Take = $172 Million
40% of Overseas Box Office Take = $101 Million
Global Box Office Take for Disney = $273 Million
Net Loss For Disney Thus Far = $77 Million
So, that's another summer tentpole that Disney is still losing tens of millions of dollars on. Elemental is also still losing a lot of money, and Indy 5 is a dumpster fire burning at least $200 Million in cash.
But, at least.... um... at least....
it's still summer.
So let's cheer things up for the kids in Burbank and mermaids everywhere, and do The Swim...