Sorry,
@Disney Irish, I'm gonna have to disagree with you on a point of fact.
During the pandemic lockdowns, D+ was just starting to grow, but was posting huge losses as part of being a loss-leader.
With the parks and theaters closed and streaming not profitable, what kept TWDC from having huge losses overall were the linear channels (TV). They were still making a huge profit with ad dollars and subscription to premium channels. It was ABC and Disney Channel that kept TWDC at break-even during the pandemic. They were the only profitable segments during that time.
It's all there in the quarterly filings.
Now, that doesn't mean that D+ wasn't necessary. Those linear channels which kept TWDC afloat are dying with all the cord cutting, which is still continuing. If TWDC doesn't find a way to monetize content apart from linear channels, they'd be a very bad place.
Remember how stock analysts would predict that ESPN (the linear channel) would drag Disney down, so... sell it!..?
The answer is to switch to what is destined to replace the Cable Box, namely streaming with D+, Hulu, and ESPN+.
That's why D+ became the #1 priority, even at the expense of theatrical success.
TWDC failed to notice that winning the streaming war at all costs by goosing subscriptions would only work as a short term strategy. Or they did recognize it (because steep price hikes were always part of the plan), but, they didn't switch tactics fast enough. It caught Chapek by surprise. And now Iger is talking up quality of subs instead of quantity.
It's a painful lesson all the streamers learned last year.