So it wouldn't be surprising if many of the changes to G+ may come about in tandem with TBA being put out? Or will this go ILL and VQ?However, TBA will be "new" in Disney speak into early 2025, and it will be a meaningful component in their messaging throughout this year ahead of holiday and 2025 bookings. A compliment of "NEW ways to experience the magic (Genie+ changes), NEW benefits for Walt Disney World Resort Hotel guests, NEW entertainment offerings, and the BRAND NEW Tiana's Bayou Adventure" could give them a successful campaign if their goal is to turn around the hotel business and increase guest satisfaction.
It seems risky because if it goes VQ and ILL and there is lukewarm reaction it becomes a major embarrassment and will cripple any sort of campaign they have.