Tom Morrow
Well-Known Member
No, don't get me wrong, I like Universal too. I was simply pointing out that at one point, their marketing strategy was specifically about mocking Disney. The campaign annoyed me because they were basically lying./rant
"Our parks are open later!" ...except they never are.
"Our parks offer more new experiences than Disney parks!" ... except the amount of new experiences in the last decade Disney offered up to that point (I want to say around 2006-2007) surpassed Universal's new offerings. So Universal only had new experiences if you had never been there before.
Since then, they have changed their marketing from "more awesome and bad-a$$ than Disney" to "a unique alternative to Disney", which I can totally get behind.