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News Disney to develop residential communities with new 'Storyliving by Disney' business
- Thread starter wdwmagic
- Start date
Andrew C
You know what's funny?
I think because it’s not parks related at all, some are going to have an issue no matter what.
mightynine
Well-Known Member
Depends on whether it will be unique to each instance or just WDI designs a "bible" that can be adapted to fit the size of the community.
Now, can you take your beef to the HOA when someone asks for the "Beacons of Magic" Christmas light package for their home?
MagicHappens1971
Well-Known Member
So will these houses & community spaces be designed by WDI? Like I just don’t get why the company is dedicating resources to this right now
trainplane3
Well-Known Member
I'll be honest, a neighborhood project is something that's probably one of the most boring projects out there. Especially when you have housing being built everywhere and it all ends up looking the same. How will Disney make this unique? Mickeys everywhere? Not streets full of the same crummy cladded housing that you see everywhere now?
It will need more then a "storytelling" gimmick.
GO works because it focuses on such a small part of the population and brings a bunch of unique offerings to those that can afford while being another "regular" mansion filled, rich people neighborhood.
Point is, too much Disney branding and 55+ won't want to live in some "kids" neighborhood. Not enough Disney branding, then why would I want to pay a premium to live in a non-Disney looking, Disney owned neighborhood?
Housing makes "easy" $$$. Toss up some apartments, charge what you want, and you'll most likely be successful. Look at the housing market right now as an example.
MagicHappens1971
Well-Known Member
I agree with you on that, this just seems kind of outlandish, Disney isn’t a real estate developer. And on top of that, they’re already spending billions on Disney+ and little investments here at WDW. UOR is gearing up to launch their third theme park and Disney is gearing up to house our grandparents.
Surferboy567
Well-Known Member
I’m very confused on this. Shouldn’t these valuable resources be going towards the parks?
castlecake2.0
Well-Known Member
Because the pandemic showed how quickly Disney can be impacted by public health regulations/restrictions. I think this and the metaverse is a direct reaction to the last two years as the company looks to diversify its revenue opportunities
Goofnut1980
Well-Known Member
We can do this because we abandoned expanding our parks that have annual revenues over $15B... this is dumb "Celebration 2.0"
Disney is masterplanning, but I imagine it will be like Golden Oak where developers are responsible for individual housing designs.
Andrew25
Well-Known Member
we just got a new popcorn bucket... what else could you possibly want!?!?!?!?
the.dreamfinder
Well-Known Member
And Celebration was dumb PoMo E.P.C.O.T..
castlecake2.0
Well-Known Member
They do have some experience in the field, Little Lake Bryan, Celebration, and Flamingo Crossings being examples .
TCC – The Celebration Company | Celebration Florida
TCC – The Celebration Company TCC – The Celebration Company Phone: 407-566-4020 A subsidiary of The Walt Disney Company, The Celebration Company designed, developed and marketed the community of Celebration. Working with internationally acclaimed architects, TCC developed a wide range of...
celebration.fl.us
the.dreamfinder
Well-Known Member
Somebody knows their Disney history!
Arvida Corporation - D23
Arvida Corporation - One of the biggest real estate and development companies in Florida, specializing in planned communities.d23.com
Andrew C
You know what's funny?
I don't get why people expect them to box themselves in with the same stuff. Let them try different projects and if it doesn't work out, shareholders and stakeholders will respond. If people think that Disney not doing this would mean an updated attraction in an Epcot pavilion instead, they have it wrong.
lazyboy97o
Well-Known Member
Because the housing market never crashes?
The Celebration Company now outsourced their work. Island Village is being done by Mattamy, a bland tract developer.They do have some experience in the field, Little Lake Bryan, Celebration, and Flamingo Crossings being examples .
TCC – The Celebration Company | Celebration Florida
TCC – The Celebration Company TCC – The Celebration Company Phone: 407-566-4020 A subsidiary of The Walt Disney Company, The Celebration Company designed, developed and marketed the community of Celebration. Working with internationally acclaimed architects, TCC developed a wide range of...
VJ
Well-Known Member
Ah yes, such a new and groundbreaking idea that has never ever been tried before.
Not to mention Celebration and Golden Oak.
danv3
Well-Known Member
That's certainly where this ends up.
VJ
Well-Known Member
Pretty much. Licensing the Disney name and brand while not needing to do much else, as usual:
trainplane3
Well-Known Member
True, that's why they're "partnering" with someone that is.
Personal thoughts: Want to make it feel Disney and standout?
- Shows. Monthly drone show over the lake-thing. Once you sell a chunk of the housing, the drones should be very cheap.
- The clubhouse thing. Hold themed events there on a monthly or quarterly basis. Give the retirees something fun to do, maybe invite some relatives. Bring in a couple characters. Nothing huge but something to bring people together, socialize.
- Shopping complex nearby? A simple out and back peoplemover from one end of the community to the shopping area. Cheap system to build and staff, should be simple to maintain compared to WDWs. Will give off the original "EPCOT CENTER" feeling while feeling modern. Extremely unique gimmick.