News Disney to develop residential communities with new 'Storyliving by Disney' business

[Brian]

They do this already at golden oak, doesn’t seem crazy they’d do it here too

True, but Golden Oak is within WDW, where there is no shortage of resources. One of the issues they ran into with the Disney Store was that some stores operated like islands (their own company) and there were standards that were not being met in terms of both service/branding and HR.

You can't operate like an island when you have 65,000+ people working at/near the same site, like at Golden Oak/WDW... too many eyes and ears.

 

[Thelazer]

So, no mention of "Celebration"
You know that... Master Planned, "Disney" community.. that....

Honestly, I hope no one gets sucked into buying these.
There track record is NOT good when it comes to this stuff.

 

[dothebrdwalk]

Seems like a good way to diversify the parks and resorts segment with something that will still make money regardless of public health policy

IDK, i think it's quite the gamble that people over the age of 55 and regular families are going to want to live in a Disney community.

 

[Minthorne]

I understand the Kool-Aid is going to be excellent there.

Come Along. You Belong. Feel the fizz of Coo Coo Cola. (deja vu?)

 

[HauntedPirate]

From the website: "Programming will require payment of dues and/or fees and be subject to additional terms and conditions." What programming?

Extra Magic Hours and VIP cabanas at the neighborhood pool?

Reservations to stand on the sidewalk in front of their houses to watch the neighborhood golf cart parade on the Fourth of July?

Premium parking in residents' own driveways?

Lightning Lane™ Amazon deliveries?

Programming. You know, things that consumers will be programmed to say, like “Disney is great!”, “let’s give all our money to Disney”, “Bob is a genius!”, “Hair is overrated”. Things like that.

 

[celluloid]

The only "Disney Living" that has ever seen success, is The Disney College Program.

 

[Thelazer]

IDK, i think it's quite the gamble that people over the age of 55 and regular families are going to want to live in a Disney community.

They tried that in Celebration. Artisan Park section "WAS" going to be 55 and up.. half way thru the opening sales, they abandoned that idea and made it for family's. Has the clubhouse and all.

 

[durangojim]

I hear there will be a comic book to fill in the backstory and that Han and Leia lived here for a while before their separation.

 

[HauntedPirate]

Rumored Easter egg: Look for the mailbox labeled, “D. Finder”. It’s colored with a royal purple pigment and decorated with rainbows.

 

[monothingie]

Meanwhile at the Imagination Pavilion....

 

[el_super]

Seems like a good way to diversify the parks and resorts segment with something that will still make money regardless of public health policy

Yep. There is a lot about this plan that aligns with what I have previously said about their moving away from the centralized "resort" concept and back into something closer to regional entertainment. The plans to significantly reduce attendance at the parks and resorts, the DisneylandForward concept, even moving WDI to a state with lots of disposable land... all seems part of the same plan.

 

[mightynine]

Will I have to schedule a home reservation before I leave work?

 

[castlecake2.0]

So, no mention of "Celebration"
You know that... Master Planned, "Disney" community.. that....

Honestly, I hope no one gets sucked into buying these.
There track record is NOT good when it comes to this stuff.

This looks to be quite different to Celebration. Celebration was planned by Disney, but it was always the long term plan for the company to sell it off for lack of better terms. This new venture looks more to be a Golden Oak for “regular” people.

 

[TrainsOfDisney]

Chapek: “that’s not fair I want to build a Celebration too! Eisner got to build a Celebration why can’t I build a celebration”

 

[lazyboy97o]

This looks to be quite different to Celebration. Celebration was planned by Disney, but it was always the long term plan for the company to sell it off for lack of better terms. This new venture looks more to be a Golden Oak for “regular” people.

Disney always had to step away from Celebration because of legal issues with developers controlling associations of land owners when they no longer own the land. That’s going to apply in a variety of circumstances that can change.

 

[mightynine]

To me, this just comes across as an opportunity for Disney to charge a consulting and designing fee, and maybe a regular licensing fee to the HOA for use of the "Storyliving by Disney" mark?

 

[mgf]

"We're going to build a giant manmade puddle of water in the middle of the drought stricken western US!"

 

[Thelazer]

I'm calling this just as much of a fail as the new star wars hotel.. even before it opens.

 

[castlecake2.0]

To me, this just comes across as an opportunity for Disney to charge a consulting and designing fee, and maybe a regular licensing fee to the HOA for use of the "Storyliving by Disney" mark?

That’s possible too, will be interesting to see who owns/operates it. Saying that, this is getting back to the times when WED used to design things for the real world in addition to the theme parks.

 

[castlecake2.0]

“Disney is so stale and doesn’t have imagination anymore”

*Disney does something new and out of the ordinary*

“I hope it dies a miserable death before it even opens”