Kathy has responsibility that runs the overall portfolio of the FL property, including Springs and others. She is the principal from WDI on Springs. In the hierarchy, she is beneath Eric, who is SVP to Kathy's EVP, but Eric's portfolio concentrates on the parks. Simple, right? I like KM a lot, and I think she's one of the best people to execute this project in the industry today. She's a truly creative producer.
This brings me to some thoughts...
I do think the comparison to Old Town Pasadena is apt,
except it's also completely wrong. This is a problem with today's (young, inexperienced or outsourced, underpaid) California WDI designers. (Not referring to Kathy here) They're too insular and "Cali"/trend oriented. If they had done more research, they'd have realized - as someone else pointed out here - their version of Old Florida, based on the artwork so far, is wrong in a lot of ways. In this case, we have a group of California designers who are looking primarily at the things in their backyard that they go to every day as their frame of reference. But California isn't Florida.
Old Town Pasadena is great if you want to think of it as a shopping/dining/bar district that is all adaptive reuse. I love Old Town, and go often. One of my favorite places to hang out in Southern California. But...it's an organic reuse, that grew over time, and even there, it doesn't feel authentic all the time. And...it's a normal shopping district, with a Gap and an Apple Store. Nothing more, nothing less. It's not "Disney".
I'm noticing the designers put a lot of Spanish and Craftsman architecture in, and they're doing talking points about the architecture choices, thinking that's "Old Florida". Nope. Take a drive, guys. Old Florida isn't Pasadena or Old Town San Diego or Americana. If you're looking for a turn of the century winter resort towns that grew up around springs/Old Florida styles, go look around Winter Park or Mount Dora or Thornton Park, or even parts of downtown Orlando. (Also: Ormond Beach, Deltona, Port Orange, Cedar Key, Fort Myers, Lake Worth, Winter Haven...you know, the towns your town is supposedly based on.) Because your architecture: Spanish Med, Craftsman were not the prevalent architectures in those towns. FL had more Bungalow than Craftsman, and there is a difference. Spanish was around, but not prevalent in the early 1900s. FL had brick warehouses, but also a lot of plantation architecture, frame vernacular and other more common FL architecture. Not necessarily the buildings in the concept art.
Also: when the WDI team needed to solve a problem - in this case, shade structure - they had a bright idea: an abandoned elevated rail trestle! It's brilliant, and has been used to great effect in NYC with the High Line, which also has been a very "talked about" design-trend adaptable reuse (very trendy!) that they're excited to "pay homage" (steal) and use in their story. (Elevated abandoned rail trestles are cool!) Great, it takes care of shade, it looks cool, the guests will talk about it, colleagues will talk about it...except Florida didn't have elevated rail trestles in towns during that time frame. One, there wasn't a need, and two, FL is soft sandy ground and it would have been prohibitively expensive, especially in a sleepy FL "spring" town. I'm not saying don't do it...it does look cool, and if you want to fictionalize a scene, fine. But don't force it into a backstory that you're trying to base on "reality" when
it doesn't work.
Especially if you don't need the backstory in the first place. I'll reserve final judgement til the place is built, but I firmly stand by this is a case where the story actually gets in the way. And yes, I know I'm nit-picking, and it will be beautiful and a lovely place to spend an afternoon when its done.
The base layer to all of this is this: Disney is looking at this as an outdoor lifestyle center. Nothing more, nothing less. They like to think that because they're Disney, it will automatically be better than anything else because it has story and will be pretty. I hate to say it, but in this case, others have beat them to the punch, and it won't be better just because the brand wants it to be. Which isn't the Disney we want, but it's the Disney we're getting circa 2013. But this is one project. There are others in the pipeline that
will be great. And this is a heckuva lot better than Hyperion Wharf.